When it comes to SEO, or search engine optimization, there are a lot of ways that companies can boost their websites and be seen by more users. However, increased traffic should not be your primary goal. Instead, your primary goal should be an increased number of viewers who want to see your content. Would you rather have 1,000 users in a day that immediately leave your website and move on to a better fit or have 50 users that stay on your website, learn more and eventually turn into customers?
To build links, it is important to have as many links as possible from other websites that lead back to your own website.
Learn how the effective use of Amazon SEO can make a big difference when you're striving to increase views and sales on this online shopping platform.
Learn how to optimize web content to rank among a voice search that drives motivated customers to your door.
Having an influencer marketing strategy and a content marketing plan are not opposites, yet the two options are often pitted against one another. This conflict truly boils down to resource allocation. Most businesses have a finite amount of money to spend on marketing campaigns. For every dollar you spend on content marketing, you have to take one away from influencer marketing – and vice versa.