Traditional word-of-mouth marketing techniques aren’t as effective as they once were and should not be relied upon as the only form of lead generation. Executed properly, targeted and informative content marketing can inspire readers and easily convert them into paying customers.
In part two of our sales and marketing feature, take a deep dive into exploring effective content marketing strategies from a sales perspective.
At far too many businesses, there is an invisible barrier between the sales team and the marketing team. Although sales and marketing can be distinct departments, their goals are often in alignment. Marketing is about getting more people to recognize, appreciate and gravitate toward a brand. Sales can only close deals if there are leads available.
The best content marketing strategy is one that is constantly evolving, changing and keeping up with trends. If you’re ready to spice up your content marketing strategy, adopt one or more of these 10 great tips.
These six tips can get you started and help your business make sales without driving off current or potential customers.