Whether you’re a part-time blogger or an entrepreneur with a business website, understanding your data is vital. When you understand data, you can start to analyze it and improve your online presence. You can make your advertising dollars go further, boost traffic and convert more customers. Before any of that can happen, of course, you’ll need to get familiar with a few specific terms, what they mean and how they can be helpful to your business.
This article is part 3 in an ongoing case study analyzing the impact of content on SEO. In the previous installment, we shared our keyword strategy and analyzed how our keyword usage impacted our search engine rankings in the first seven months of our campaign. In this installment, we examine our decision to focus on a hyper-targeted niche blog to achieve rapid SEO success within a competitive market. If you haven't read the previous installment in our series, you can click here to do so.
There are many online marketing strategies to help you build your brand, reach more potential customers and provide better service to your existing customers. Let’s look at some ways to create online marketing goals that are right for your business.
Far too many businesses have a wonderful website but don’t have a company blog. A blog is not just a fun option to add to your website; it should be a critical part of your content marketing strategy. Discover how a company blog can add value to your business, and then learn how to take the first steps toward a successful blog.
Voice search technology is becoming extremely commonplace. Thanks to the proliferation of products like Siri, Alexa, Echo and others, users are only a short vocal outburst away from search results. If you're a marketer, you'll need to adapt.