In part two of our sales and marketing feature, take a deep dive into exploring effective content marketing strategies from a sales perspective.
At far too many businesses, there is an invisible barrier between the sales team and the marketing team. Although sales and marketing can be distinct departments, their goals are often in alignment. Marketing is about getting more people to recognize, appreciate and gravitate toward a brand. Sales can only close deals if there are leads available.
The best content marketing strategy is one that is constantly evolving, changing and keeping up with trends. If you’re ready to spice up your content marketing strategy, adopt one or more of these 10 great tips.
These six tips can get you started and help your business make sales without driving off current or potential customers.
Every generation responds to content in a different way. Content marketing is all about adding value to the user’s life. Adding value to a millennial’s life is going to take a different approach than adding value to a baby boomer’s life. That’s why your content creation goals should include creating content specific to each generation.