Every generation responds to content in a different way. Content marketing is all about adding value to the user’s life. Adding value to a millennial’s life is going to take a different approach than adding value to a baby boomer’s life. That’s why your content creation goals should include creating content specific to each generation.
Among 18- to 29-year-olds in the United States, a staggering 88 percent use social media on a regular basis. If you want your content to be seen by more people, then reaching your audience on social media is an ideal place to start.
This article concludes an 8-part case study analyzing the impact of content on SEO. In the previous installment, we addressed the ranking potential of short- vs. long-form content. In this final installment, we examine some of the smaller details commonly associated with on-site SEO and user engagement, including the use of images, meta tags and responsive design. If you haven't read the previous installment in our series, you can click here to do so.
Have you ever wondered how long a social media post has existed on the various social networks? We’ve put together an infographic that gives a brief overview of the average post duration.
In 2018, 89 percent of American adults are online at least once each day. Among Americans ages 18 to 29, that number jumps to a staggering 98 percent. If you want to advertise effectively to your audience, you simply have to be online.