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Online Marketing

Effective content promotion

6 Effective Strategies for Content Promotion

Creating content is a key part of having a business website, a blog or any other online presence. While it is incredibly important to create meaningful, interesting content, it won’t be effective until people find and enjoy that content. There are a number of ways to promote content, but these six strategies stand out as some of the most successful ways to get more eyes on your content.

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Understanding web data

Deciphering Data: How to Understand, Monitor and Improve Your Website Data

Whether you’re a part-time blogger or an entrepreneur with a business website, understanding your data is vital. When you understand data, you can start to analyze it and improve your online presence. You can make your advertising dollars go further, boost traffic and convert more customers. Before any of that can happen, of course, you’ll need to get familiar with a few specific terms, what they mean and how they can be helpful to your business.

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Blogging for SEO

Just How Effective Are Niche Blogs for SEO?

This article is part 3 in an ongoing case study analyzing the impact of content on SEO. In the previous installment, we shared our keyword strategy and analyzed how our keyword usage impacted our search engine rankings in the first seven months of our campaign. In this installment, we examine our decision to focus on a hyper-targeted niche blog to achieve rapid SEO success within a competitive market. If you haven't read the previous installment in our series, you can click here to do so.

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Creating Online Marketing Goals

How to Create and Achieve Online Marketing Goals

There are many online marketing strategies to help you build your brand, reach more potential customers and provide better service to your existing customers. Let’s look at some ways to create online marketing goals that are right for your business.

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create a business blog

Transform Your Business Blog into a Marketing Asset

Far too many businesses have a wonderful website but don’t have a company blog. A blog is not just a fun option to add to your website; it should be a critical part of your content marketing strategy. Discover how a company blog can add value to your business, and then learn how to take the first steps toward a successful blog.

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