Voice search technology is becoming extremely commonplace. Thanks to the proliferation of products like Siri, Alexa, Echo and others, users are only a short vocal outburst away from search results. If you're a marketer, you'll need to adapt.
This article is part 2 in an ongoing case study analyzing the impact of content on SEO. In the previous installment, we introduced our keyword and content strategy for ad cetera, inc., a client that sells promotional products for businesses. In this installment, we're going to lay out the specifics of our keyword strategy and divulge how we were able to achieve some initial rankings for important terms. If you haven't read part 1 of this series, you can click here to do so.
While you can no longer rank a site with keyword stuffing alone, keywords can help the search engines understand what your content — and thus your business — is about.
Is your social media presence doomed to suffer from weak organic reach? Are there ways to heighten your impact? Here’s what’s happening and how to respond.
Brand awareness and recall don't always come easy, but they're essential to your marketing plan. Here are some of the reasons why and a few tips for helping your public image cozy up to audiences.