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Online Marketing

4 Tips for Better Data Analysis With Google Analytics

Using the following four tips for Google Analytics, users of this market-leading web analytics software should be able to track website traffic much more accurately – an important step towards identifying opportunities for optimization and improvement.

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Crises solved by content: How is that possible?

Volkswagen’s “Das Auto” slogan has acquired an entirely new connotation since VW's Dieselgate affair was uncovered. Once the news broke that the supposedly environmentally friendly VW Group had been manipulating software to simulate better emission-test results, a big scandal ensued with a huge loss of confidence among VW stakeholders.

The severe crisis at VW is not over yet, but it does seem to have died down a little. Meanwhile, it's interesting to see how hard the VW is trying to regain the confidence of their stakeholders through their content – so far with limited success.

Unfortunately, no company is immune to crises, whether through their own failings or as a result of misfortune. In such a situation, a good communication plan is a useful crisis-management tool.

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Why It’s Worth Investing in Optimized Product Content

Ever thought about custom search engine optimized product content? Or are you among those who simply copy the manufacturer's photos and information? This is common practice because it’s simple and quick. So why is this problematic? Because you are actually throwing away ranking and conversion potential. In the following article, we will explain why optimized product content is a worthwhile investment.

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Managed-Service

Textbroker offers an extended level of service with the Managed Service option. Managed Service gives you additional support and a personal account manager when you want us to manage your projects for you. Find out more here.

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Self-Service

Do you need up-to-date content? Then manage your project through Textbroker’s Self-Service. You choose the quality level, price, and author for your content.

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Authors

Thousands of authors from around the globe earn money with Textbroker, the leading provider of unique, custom content. Become a Textbroker author now and access thousands of projects to choose from.

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