Whether it's through meetings, brainstorming sessions or reading articles, this year you will encounter these specific words even more often. Some are fairly new, but others have been passed around the content marketing industry for some time — and are still on everyone's lips. So it’s now time to scrutinize their importance under a microscope.
The right content is a must for any online store. Informative content and advice will help to win over your customers. However, as a shop owner, you should make sure to use the right amount of content in the right places and also ensure it’s suitable for your audience and purpose.
In the first part of our series on the best content for your online shop, we looked at content connected with external sites (SERP snippets, ads, social media and newsletters). In Part 2, we now take a look at sites that are accessible to the public – and that the shop owner can generally manage alone: landing pages, category pages, product pages and your own blog.
Last month, Textbroker flew Dan, our grand prize winner of the Textbroker Anniversary Sweepstakes, to Las Vegas to join us at Pubcon. While attending the premier social media and optimization conference, we were also able to learn more about the company Dan started as well as how beneficial Textbroker has been for his business.
Which type of content is most popular where? The Textbroker Content Map shows the type of content that was most prevalent during the third quarter of this year for all 10 countries that Textbroker offers its services.
In this series, we look at the most important points a webmaster must consider and the impact they have in online marketing. We show you what to pay attention to at each individual contact point and consider essentials that the respective content must contain.
In Part 1, we begin with the most important types of external content.