Good product descriptions are enormously important for the success of an online shop. After all, in contrast to traditional brick-and-mortar shops, customers shopping online do not have the option of picking up the product in question to inspect themselves. In a classic offline business setting, in all likelihood there would be an attentive salesperson on hand to answer any questions and show off the product. For online shops, this task is performed by the product description, and just as a good salesperson is defined by a set of specific characteristics, a good product description must also fulfil certain criteria in order to win over customers.
A common mistake made by online shop owners is to simply use the official product description provided by the manufacturer, but as Google penalizes sites with copied content in its rankings, this runs the risk of lowering the site’s online visibility. What this also means, however, is that with unique and informative product descriptions, you not only provide a valuable service to existing customers, but you can also improve your Google PageRank, making your store easier for new customers to find.
Can you still remember sports classes at school? Much like a well-known yeast spread, sports always seemed to be that subject you’d either love or hate. With the strange smell in the changing rooms, the freezing temperatures (and rain) of outdoor games and the sergeant-major of a teacher, sports also brought with it the horror of picking teams.
Textbroker authors are separated by star levels based on the quality of work that they produce, and we’ve gotten some questions about the differences between these levels lately. Clients have been asking for advice about which star level is most appropriate for their projects, and we want to explain the differences to make sure that you’re getting what you need. To make things easier…
One of the most common questions from clients is, “What do you need from me to make great content?” This post will answer that question and provide a downloadable template to help content managers and online marketers create order instructions or content briefings quickly and easily.
Textbroker offers an extended level of service with the Managed Service option. Managed Service gives you additional support and a personal account manager when you want us to manage your projects for you. Find out more here.