This article looks at some practical ideas to kick-start, refresh or optimize your content marketing. All can be done without a large budget, so you can maximize every dollar you spend.
With a good combination of text and visual content, your content marketing will be even more successful. Therefore, we will now highlight a couple of tools which can help you create suitable visual material for your content marketing.
Quality is more important than quantity in content marketing. However, without the regular publication of new content, you will find it difficult to generate ongoing inbound traffic. Therefore, you will need an action plan to guarantee continuous content production. This will ensure you always have enough ready-made ideas – for example, via systematic research, observation and inquiry.
How often do companies publish articles? How many companies have a content strategy? Our infographic shows the most important results from the Textbroker client survey.
Advertising should be creative, but this does not necessarily apply to landing pages. You have a defined goal, a call-to-action button, and to achieve that goal you should make life as easy as possible for your visitor.
The landing page text plays an essential role in this strategy. The right words in the right place can serve as a path to guide a potential client. However, one wrong word can test, or even abruptly end, a relationship which has only just begun.