Ever thought about custom search engine optimized product content? Or are you among those who simply copy the manufacturer's photos and information? This is common practice because it’s simple and quick. So why is this problematic? Because you are actually throwing away ranking and conversion potential. In the following article, we will explain why optimized product content is a worthwhile investment.
Incorporating personas for entrepreneurial content marketing is not a new concept. More and more companies are using personas to create customized content for their target audience and are significantly improving communication outcomes with their (potential) customers. Many companies focus on the creation of personas based on socio-demographic characteristics (such as age, gender, income). For content marketing in particular, this approach isn't very effective. Read below to find out why as well as learn what other approaches are more beneficial
Your customer has found his way into your shop, he trusts you, he finds what he is searching for, he is persuaded by your product description, places the product in the shopping cart and then he disappears. What went wrong here?
Your store content, your blog, or your product can still be good, but your text optimization shouldn't end once your customer has decided to make a purchase. Behind the product page lurk a number of hurdles and challenges that a shop owner must overcome in order to keep customers happy and welcome them back again in the future.
In the final part of our series on the best content for your online shop, we take a look at the content regarding your checkout process and your service-mails. We explain what should receive attention in order to convert your users into satisfied customers.
What type of content is most popular in which region of the world? The Textbroker Content Map provides an overview of the preferred type, length and quality level of content for each country that Textbroker provides its services for the final quarter of 2015.
Creating interesting search engine optimized content can be a difficult task, and guidance through the process is frequently needed. This Textbroker cheat sheet on how to create quality content outlines …