As a new year has just begun, many are beginning to budget and plan for their vacations throughout the year, but the big question people ask themselves is, where should I go? Where can I get plenty of sun? What resort is best for surfing? Which cities in the country are the most culturally interesting? Travelers can find credible answers to these questions in travel reports from tourists. With an effective travelogue, an author can take the readers "on vacation" and make them want more.
Native advertising is currently the subject of much discussion between network and media professionals. Can contemporary news sites afford to ignore this sales and readership source? Or should they hold back because sponsored content can mislead readers and violate the Press Code?
Just imagine you have cut your thumb chopping onions. Having applied first aid, you then search the Internet for ways to promote wound healing. You visit a trusted health site, and after some time, you discover a post that not only gives a good account of how the healing process works but also lists the available remedies. You're very pleased and want to rush to the pharmacy to buy this top recommendation from the article. Just as you are about to close your browser, you spot the words "sponsored post.” Checking more closely, you see the article was written by the editorial staff of the multinational corporation that manufactures the recommended ointment.
Are you happy that an expert has given you a valuable tip? Or has this post suddenly left a bad taste?
Recently, the renowned Content Marketing Institute (CMI) published the study “B2B Content Marketing: 2015 Benchmarks, Budgets and Trends.” The study focused on these questions: What goals are businesses pursuing regarding content marketing? What are the greatest challenges involved? And asked, what recommendations stem from that knowledge?
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Good planning is half the battle, and that certainly applies to the regular publication of content. Only by continuously and purposefully supplying your readers, as well as Google, with quality content can you ensure that content marketing efforts are not simply wasted.
An editorial calendar helps maintain long-term strategic content planning and implementation for websites and social media, helping to secure content objectives. In companies where several people are involved in the publication of content, an editorial calendar provides an essential overview. But even when just one person is responsible for controlling content, it offers a documented guideline that also provides internal confirmation of the scheduled publication of content.