Zac Johnson, an accomplished entrepreneur and well-known blogger who has been involved in nearly every facet of affiliate and online marketing, recently interviewed Textbroker CEO, Phillip Thune. Johnson inquired about the best content creation strategy, the future of Google and the success of Textbroker.
The most fundamental element of content marketing is establishing a positive connection with your viewers. And because it’s easier to learn through example how to implement this in your content strategy, rather than simply being told what actions to take, below are three examples of brands that have successfully secured an emotional and trusted relationship with their consumers.
The corporate blog can play a crucial role in any company communication. Even though a corporate blog can be a successful feature, this tool should not be used haphazardly, and it is important to have a clear strategy in place from the beginning. The following five questions will help with the design and planning of a corporate blog. Some possible methods and solutions will be offered, using the Projecter blog as an example.
Whether it’s for finding content ideas or organizing content projects, did you know there are many useful tools that can help with your content marketing? They don’t have to be expensive, and we have selected seven convenient aids that can make life much easier for content managers and also improve work outcomes.
It's possible that your content marketing won't be effective long-term the way it's currently managed. Why? Because about 80 percent of companies have no effective method of measuring its success. Naturally, this can be changed, and in the following article, you will get an overview of the metrics used to measure success, as well as some guidance about what should be measured, and how this might be achieved.
Textbroker offers an extended level of service with the Managed Service option. Managed Service gives you additional support and a personal account manager when you want us to manage your projects for you. Find out more here.