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There are a lot of content marketing myths out there that need addressing. This article aims to debunk those myths and provide a little more clarity.
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Having an influencer marketing strategy and a content marketing plan are not opposites, yet the two options are often pitted against one another. This conflict truly boils down to resource allocation. Most businesses have a finite amount of money to spend on marketing campaigns. For every dollar you spend on content marketing, you have to take one away from influencer marketing – and vice versa.