In order to effectively analyze your results from content marketing, you will need to use a software program that provides a wide variety of information, such as the geographical location and the age range of each user, the amount of time for which a visitor remains on particular pages and the webpage that each guest has visited before reaching your website. The most efficacious program that provides this information is Google Analytics.
One of the stranger trends we’ve seen in the world of content marketing is a shift away from bigger businesses. Increasingly, small companies are marketing themselves well, and they’re reaping the rewards: increased sales and positive buzz. That doesn’t mean big-budget retailers are doomed, but it does mean the way to succeed is to think small. Whether you run a small store or a huge retail business, content marketing has to be part of your overall strategy.
You have probably heard about the “Heartbleed” bug over the past few days. Heartbleed is a vulnerability in OpenSSL encryption software. The vulnerability has affected the security of some businesses information that is normally protected by SSL/TLS encryption. The concern is that user data is vulnerable to theft.
Beginning April 10th, we did a thorough investigation and put in new security measures to ensure that your data is safe with Textbroker. Currently, Textbroker data has not been compromised and is not affected by this bug. We will continue to monitor our servers for any potential issues. However, we recommend that you change your password in case you are using that same password on a site that has been affected. If you have any concerns or questions, please contact us!
Former CEO – Americas, Phillip Thune, Takes Over as Global CEO
We are pleased to announce that Phillip Thune has been appointed the global CEO in an effort to unify each of Textbroker’s ten international locales. Thune, the former acting CEO – Americas, has presided over the U.S.- based platform since 2010, and will now lead the entire organization through its next growth period. In a corresponding move, Founder Jan Becker-Fochler will transition into the role of Managing Director where he will preside over customer experience and product development.