Online marketers are the Lando Calrissian to Google’s Empire. I’m not saying that Google is evil. It’s a company with a mission – to have/organize all the world’s knowledge. Knowledge is power, so this is like stating that you want to take over the world, just as the Empire rules the galaxy. They may have the best of intentions, but Google is clearly the organization that defines the rules.
You may not associate website content, design and ease of use with presidential elections, but the folks at the Web Marketing Association compared the websites of the Obama and Romney campaigns using the same criteria the association uses to pick the winners of its annual awards for the best websites.It turns out that content, interactivity and the other criteria that are important to the success of a website selling products and services are equally as important when the goal is to promote a candidate’s message and persuade the voters.
For a content marketer, it is important that the content adds value and constantly moves, for SEO experts it is important that the content has good practices behind it, and for branding with social media, the content needs to do more than create conversations; it needs to spread your message. In the world of Internet market these things are like a revolving door, and this week the Textbroker Top 5 focuses on good strategies to tie all these together.
One of my high school English teachers began a writing and composition lesson by writing on the board: “Words have meaning. Write what you mean.” Those words keep swirling around when search engine and content marketing experts recommend a new focus on the content rather than the delivery system. Content written to offer meaning to those who read it instead of focusing primarily on keywords and SEO seems like something that my English teacher would have enjoyed.
Yesterday, the Emmys busted out of the award-show doldrums and created a major buzz. While we don’t have any wardrobe malfunctions, we do have the sexiest content stories to help you leverage major shockwaves and turn a rip of fabric into a rip-roaring tide of traffic.