Content publishers looking for more customers and higher conversion rates can learn a lot about content marketing from this week’s Top 3.
Content marketing strategies and budgets are shifting from getting the content out there for the consumer to see – delivery systems – to improving the quality of the content on the theory that if it’s good the consumer will find it.
Article re-writes and spinning have been a mainstay of article-based marketing and some content marketing strategies for a long time. It makes sense to try and copy what works. But as we’ve seen in the case of Samsung and Apple, copying and plagiarism can lead to major setbacks for a business.
Apple accused Samsung of infringing on its patents on certain mobile phones and won a billion-dollar settlement against them. This may block those phone models from being sold in the US. What does this have to do with content marketing?
This week’s articles look at current trends and how to test whether they are a good fit for your audience.
Marketers now face the challenge of creating and promoting content that adds to the Knowledge Graph at scale for their clients and their own businesses. However, relying too much on any one tactic, whether guest posting, blog comments, blog posts, link building or social media updates, can send a site into overload. Trying to find a balanced rotation of content delivery strategies will be the next challenge for marketers.