For a content marketer, it is important that the content adds value and constantly moves, for SEO experts it is important that the content has good practices behind it, and for branding with social media, the content needs to do more than create conversations; it needs to spread your message. In the world of Internet market these things are like a revolving door, and this week the Textbroker Top 5 focuses on good strategies to tie all these together.
One of my high school English teachers began a writing and composition lesson by writing on the board: “Words have meaning. Write what you mean.” Those words keep swirling around when search engine and content marketing experts recommend a new focus on the content rather than the delivery system. Content written to offer meaning to those who read it instead of focusing primarily on keywords and SEO seems like something that my English teacher would have enjoyed.
Yesterday, the Emmys busted out of the award-show doldrums and created a major buzz. While we don’t have any wardrobe malfunctions, we do have the sexiest content stories to help you leverage major shockwaves and turn a rip of fabric into a rip-roaring tide of traffic.
Content publishers looking for more customers and higher conversion rates can learn a lot about content marketing from this week’s Top 3.
Content marketing strategies and budgets are shifting from getting the content out there for the consumer to see – delivery systems – to improving the quality of the content on the theory that if it’s good the consumer will find it.