Twitter signed a deal with NBC Universal that will give Twitter’s newly hired editors and curators the ability to create a Twitter-based news hub focusing on the 2012 Summer Olympics. Not only does this further solidify Twitter’s position as a media giant, it also solidifies social media as the future for news and entertainment. What this means for other media giants, such as print and television, remains to be seen, but it is certain that social media is now on equal footing with all other media mediums.
Big news coming out of Yahoo this week: Marissa Mayer, a highly-regarded Google executive, has been appointed the new CEO of Yahoo. As Yahoo’s third CEO in under a year, the seat is still warm from the previous two occupants, who lasted only a few months each. She has a steep climb if she wants to pull Yahoo out of its current slump. She’s also fighting consumer perception that Yahoo is a bargain-basement brand; the company’s reputation for fluffy content and a clunky interface will be tough to erase.
You can ask five different content marketing experts about link building, and you’ll get twelve different strategies. So how can you pinpoint which ones are real, repeatable strategies and which suggestions are happy coincidences for the person who swears by them?
Simply copying, spinning or paraphrasing from content that is already published contributes to website failure. Here’s how to avoid it.
Today, we have a guest post from Arthur Cooper from Optimum 7.
Attaining and maintaining client satisfaction is clearly important in any business. However, because Internet Marketing and Consultation is so poorly understood by many, it presents a challenge for those providing such services as Search Engine Optimization (SEO), Sponsored Search, Social Media Optimization and Conversion Optimization as we do at Optimum7. Another key hurdle is dealing with one of the painful truths about SEO … it takes time – months, not days or weeks is the timeframe you are dealing with to truly evaluate the progress, or lack thereof, of SEO. Here we will discuss the clear and successful ways that Optimum7 has dealt with the great deal of misinformation and misconceptions that become apparent with our very first phone call from a prospective client.