One of my high school English teachers began a writing and composition lesson by writing on the board: “Words have meaning. Write what you mean.” Those words keep swirling around when search engine and content marketing experts recommend a new focus on the content rather than the delivery system. Content written to offer meaning to those who read it instead of focusing primarily on keywords and SEO seems like something that my English teacher would have enjoyed.
Yesterday, the Emmys busted out of the award-show doldrums and created a major buzz. While we don’t have any wardrobe malfunctions, we do have the sexiest content stories to help you leverage major shockwaves and turn a rip of fabric into a rip-roaring tide of traffic.
Content publishers looking for more customers and higher conversion rates can learn a lot about content marketing from this week’s Top 3.
Content marketing strategies and budgets are shifting from getting the content out there for the consumer to see – delivery systems – to improving the quality of the content on the theory that if it’s good the consumer will find it.
Article re-writes and spinning have been a mainstay of article-based marketing and some content marketing strategies for a long time. It makes sense to try and copy what works. But as we’ve seen in the case of Samsung and Apple, copying and plagiarism can lead to major setbacks for a business.
Apple accused Samsung of infringing on its patents on certain mobile phones and won a billion-dollar settlement against them. This may block those phone models from being sold in the US. What does this have to do with content marketing?