Even with billions spent on getting to the top of search engine listings, companies are never sure if they are “doing it right,” especially with respect to the amount spent on website content creation. Here we introduce a new rule about how much to spend on content creation relative to a company’s spend on SEO and SEM. We call it the 50/15 Rule.
How do you ensure that your content is found in a sea of web pages by the right readers? Consistent and strategic content optimization helps push your message.
How has the Penguin update changed keyword research and use?
You’ve got highly-searched, low-competition keywords and a clear content strategy to deploy them. What could go wrong? Check for these 4 content killers.
Last week, Matt from Keyword Eye discussed how to find and sort keywords. Now that you have them, how do you rank for them?