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Long-Form Content vs. Short-Form Content – The Ideal Blog Post Length

Before you can consider whether long-form content or short-form content is right for your business, it is important to understand the difference between the two. As you learn how to write long-form content, you will find that this writing tends to be in-depth, high-quality work that goes beyond just cursory information on the subject.

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How to Survive the Coronavirus Downturn With Smart Content Marketing

The COVID-19 pandemic has quickly spread around the world, infecting hundreds of thousands of people and causing thousands of deaths. In addition to the public health crisis, businesses are also facing serious economic and market downturns. People have been told to shelter in place around the world, and many nonessential businesses have been ordered to close their brick-and-mortar stores. While the economic downturn is serious, there are some strategies that businesses can take to enhance their abilities to survive the current crisis. Smart corona crisis content marketing can be used to reach new customers and to expand your base of loyal consumers or clients.

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Content Gap Analysis

Content Gap Analysis: How to Identify and Close Your Content Gaps

Everyone knows that great content is essential to business marketing. After all, great content can help your business grow sales, increase brand awareness and more. Offering the right blend of content is something you just can't fall short on if you want to build long-term success online.

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Content Marketing Statistics You Need to Know in 2020

Content marketing is important for businesses that rely on online advertising to drive real-life sales. You've heard that content quality matters, but even the best content can't shine if you're not using it the right way. Digging into content marketing statistics from 2019 is an excellent way to evaluate and shape your content strategy for greater success.

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Local Mobile Search

Local SEO Guide: How to Optimize Your Local Business Website

Getting new visitors to your business website is important, but it's not just traffic that matters. It's essential to attract consumers in your local area who are already interested in your products or services. Using local SEO (search engine optimization) strategies is one of the best ways to ensure that customers who could walk into your shop tomorrow find you online today.

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