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Influencer Marketing

The Content and Influencer Marketing Overlap: How to Use Both Together and to Your Advantage

Having an influencer marketing strategy and a content marketing plan are not opposites, yet the two options are often pitted against one another. This conflict truly boils down to resource allocation. Most businesses have a finite amount of money to spend on marketing campaigns. For every dollar you spend on content marketing, you have to take one away from influencer marketing – and vice versa.

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Understanding Meta Descriptions and How Best to Use Them

Although many people don't give meta descriptions much thought, they can play a huge role in determining what websites we click and how much traffic a given page will receive. Whether you're running a new website or trying to boost traffic to your company page, it is important to understand what meta descriptions are and the role they play. Stay tuned to learn more about meta descriptions!

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