Marketers now face the challenge of creating and promoting content that adds to the Knowledge Graph at scale for their clients and their own businesses. However, relying too much on any one tactic, whether guest posting, blog comments, blog posts, link building or social media updates, can send a site into overload. Trying to find a balanced rotation of content delivery strategies will be the next challenge for marketers.
Google’s vision has been evident for a long time. By offering several online products for free, they hope to serve ads to a large segment of the population. Google’s main revenue stream comes from online advertising, and their unique business model has been nothing but a resounding success. This week has seen Google further implement their unique vision in the form of several moves that will further solidify the company’s status as a technology giant.
Even with billions spent on getting to the top of search engine listings, companies are never sure if they are “doing it right,” especially with respect to the amount spent on website content creation. Here we introduce a new rule about how much to spend on content creation relative to a company’s spend on SEO and SEM. We call it the 50/15 Rule.