If someone asked you what you most want to happen when you post new content online, what would your answer be? It wouldn't be to get the most hits or even the most sets of eyeballs reading your carefully crafted content. That's great, sure. But your ultimate goal is to stay in business, then grow your business, then trounce the competition to dominate your industry.
Before you can consider whether long-form content or short-form content is right for your business, it is important to understand the difference between the two. As you learn how to write long-form content, you will find that this writing tends to be in-depth, high-quality work that goes beyond just cursory information on the subject.
Getting new visitors to your business website is important, but it's not just traffic that matters. It's essential to attract consumers in your local area who are already interested in your products or services. Using local SEO (search engine optimization) strategies is one of the best ways to ensure that customers who could walk into your shop tomorrow find you online today.
Featured snippets pose big opportunities for website traffic and prestige. Some marketing leaders and content managers think that landing one of these featured snippets is nearly impossible, but that's not always the case. With the right optimization strategies, getting content into the featured snippet box doesn't have to be tough.
When it comes to SEO, or search engine optimization, there are a lot of ways that companies can boost their websites and be seen by more users. However, increased traffic should not be your primary goal. Instead, your primary goal should be an increased number of viewers who want to see your content. Would you rather have 1,000 users in a day that immediately leave your website and move on to a better fit or have 50 users that stay on your website, learn more and eventually turn into customers?