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how to avoid writing stale content

Avoid Stale Content! How to Keep Your Evergreen Content Fresh

This article is part 6 in an ongoing case study analyzing the impact of content on SEO. In the previous installment, we addressed the ranking and marketing potential of seasonal vs. evergreen content. In this installment, we examine the importance of proactively keeping content fresh even when it appears evergreen. If you haven’t read the previous installment in our series, you can click here to do so.

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Seasonal vs Evergreen Content: Which Is More Effective for Online Marketing?

This article is part 5 in an ongoing case study analyzing the impact of content on SEO. In the previous installment, we addressed the lessons learned from our Facebook content marketing campaign. In this installment, we compare the success of our evergreen and non-evergreen content in order to determine which type is more effective for meeting our goals. If you haven’t read the previous installment in our series, you can click here to do so.

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Do Customer Reviews Matter?

Do Customer Reviews Really Matter?

The internet has made it easier than ever to find services, products and businesses locally as well as globally. However, it is also harder than ever to judge whether a website or a business will deliver the desired results. That’s where customer reviews and testimonials come in. When potential customers can read reviews, they are more likely to trust a business. Keep reading to learn the importance of reviews and testimonials, how to gather five-star reviews and how to leverage those reviews for your business.

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Understanding web data

Deciphering Data: How to Understand, Monitor and Improve Your Website Data

Whether you’re a part-time blogger or an entrepreneur with a business website, understanding your data is vital. When you understand data, you can start to analyze it and improve your online presence. You can make your advertising dollars go further, boost traffic and convert more customers. Before any of that can happen, of course, you’ll need to get familiar with a few specific terms, what they mean and how they can be helpful to your business.

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Blogging for SEO

Just How Effective Are Niche Blogs for SEO?

This article is part 3 in an ongoing case study analyzing the impact of content on SEO. In the previous installment, we shared our keyword strategy and analyzed how our keyword usage impacted our search engine rankings in the first seven months of our campaign. In this installment, we examine our decision to focus on a hyper-targeted niche blog to achieve rapid SEO success within a competitive market. If you haven’t read the previous installment in our series, you can click here to do so.

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