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SEO

Tips on Client Satisfaction in Internet Marketing Consultation

Today, we have a guest post from Arthur Cooper from Optimum 7.

Attaining and maintaining client satisfaction is clearly important in any business. However, because Internet Marketing and Consultation is so poorly understood by many, it presents a challenge for those providing such services as Search Engine Optimization (SEO), Sponsored Search, Social Media Optimization and Conversion Optimization as we do at Optimum7. Another key hurdle is dealing with one of the painful truths about SEO … it takes time – months, not days or weeks is the timeframe you are dealing with to truly evaluate the progress, or lack thereof, of SEO. Here we will discuss the clear and successful ways that Optimum7 has dealt with the great deal of misinformation and misconceptions that become apparent with our very first phone call from a prospective client.

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The 50/15 Rule: Balance SEO and SEM Spending

Even with billions spent on getting to the top of search engine listings, companies are never sure if they are “doing it right,” especially with respect to the amount spent on website content creation. Here we introduce a new rule about how much to spend on content creation relative to a company’s spend on SEO and SEM. We call it the 50/15 Rule.

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Search Results Need Local Content After Venice Update

Google’s recent Venice update didn’t make big waves in the SEO press, but it might have a bombshell effect on search results. With this update, Google will apply location data to organic search results, not just place results.

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