Google’s recent Venice update didn’t make big waves in the SEO press, but it might have a bombshell effect on search results. With this update, Google will apply location data to organic search results, not just place results.
Editorial calendars can help content managers, SEOs and businesses organize content and blog posts efficiently. An editorial calendar can be as flexible as you like, covering only themes for the month or going into specific titles and campaigns. A grand overview of all projects can avoid scheduling and resource conflicts, ensuring that each project gets the attention it deserves and syncing social media activities with other content marketing projects. They also double as a backup plan for emergencies. If a contributor is unavailable, it’s easy to re-assign a topic than come up with something last-minute.
Google has been going against their own guidelines in advertising their new browser, Google Chrome. We’ll focus on the content portion of this issue as a lesson in how a campaign can go off the rails.