Whether you’re a part-time blogger or an entrepreneur with a business website, understanding your data is vital. When you understand data, you can start to analyze it and improve your online presence. You can make your advertising dollars go further, boost traffic and convert more customers. Before any of that can happen, of course, you’ll need to get familiar with a few specific terms, what they mean and how they can be helpful to your business.
This article is part 3 in an ongoing case study analyzing the impact of content on SEO. In the previous installment, we shared our keyword strategy and analyzed how our keyword usage impacted our search engine rankings in the first seven months of our campaign. In this installment, we examine our decision to focus on a hyper-targeted niche blog to achieve rapid SEO success within a competitive market. If you haven’t read the previous installment in our series, you can click here to do so.
This article is part 2 in an ongoing case study analyzing the impact of content on SEO. In the previous installment, we introduced our keyword and content strategy for ad cetera, inc., a client that sells promotional products for businesses. In this installment, we're going to lay out the specifics of our keyword strategy and divulge how we were able to achieve some initial rankings for important terms. If you haven't read part 1 of this series, you can click here to do so.
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