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How to Optimize Your Content for User Intent

When it comes to SEO, or search engine optimization, there are a lot of ways that companies can boost their websites and be seen by more users. However, increased traffic should not be your primary goal. Instead, your primary goal should be an increased number of viewers who want to see your content. Would you rather have 1,000 users in a day that immediately leave your website and move on to a better fit or have 50 users that stay on your website, learn more and eventually turn into customers?

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Understanding Meta Descriptions and How Best to Use Them

Even if you don’t realize it, you probably see meta descriptions on a daily basis. Although many people don’t give meta descriptions much thought, they can play a huge role in determining what websites we click and how much traffic a given page will receive. Whether you’re running a new website or trying to boost traffic to your company page, it is important to understand what meta descriptions are and the role they play. Stay tuned to learn more about meta descriptions, how long they should be, what information they contain and why they matter.

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Images, Metas & More – How Important Are the Small Details of SEO?

This article concludes an 8-part case study analyzing the impact of content on SEO. In the previous installment, we addressed the ranking potential of short- vs. long-form content. In this final installment, we examine some of the smaller details commonly associated with on-site SEO and user engagement, including the use of images, meta tags and responsive design. If you haven't read the previous installment in our series, you can click here to do so.

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