With the big recent Google update that happened at the beginning of August, Google made a dramatic shift toward what they had been claiming for years. SEO the way it has been done in the past, focusing on key phrases, is mostly dead.
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This article is part 7 in an ongoing case study analyzing the impact of content on SEO. In the previous installment, we addressed the problem of stale content and how to keep everything fresh and relevant. In this installment, we examine an age-old SEO debate: Is longer content better for search engine rankings? If you haven't read the previous installment in our series, you can click here to do so.
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This article is part 6 in an ongoing case study analyzing the impact of content on SEO. In the previous installment, we addressed the ranking and marketing potential of seasonal vs. evergreen content. In this installment, we examine the importance of proactively keeping content fresh even when it appears evergreen. If you haven't read the previous installment in our series, you can click here to do so.
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This article is part 5 in an ongoing case study analyzing the impact of content on SEO. In the previous installment, we addressed the lessons learned from our Facebook content marketing campaign. In this installment, we compare the success of our evergreen and non-evergreen content in order to determine which type is more effective for meeting our goals. If you haven't read the previous installment in our series, you can click here to do so.
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The internet has made it easier than ever to find services, products and businesses locally as well as globally. However, it is also harder than ever to judge whether a website or a business will deliver the desired results. That’s where customer reviews and testimonials come in. When potential customers can read reviews, they are more likely to trust a business. Keep reading to learn the importance of reviews and testimonials, how to gather five-star reviews and how to leverage those reviews for your business.
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