This article is part 2 in an ongoing case study analyzing the impact of content on SEO. In the previous installment, we introduced our keyword and content strategy for ad cetera, inc., a client that sells promotional products for businesses. In this installment, we're going to lay out the specifics of our keyword strategy and divulge how we were able to achieve some initial rankings for important terms. If you haven't read part 1 of this series, you can click here to do so.
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