Creating interesting search engine optimized content can be a difficult task, and guidance through the process is frequently needed. This Textbroker cheat sheet on how to create quality content outlines …
The right content is a must for any online store. Informative content and advice will help to win over your customers. However, as a shop owner, you should make sure to use the right amount of content in the right places and also ensure it’s suitable for your audience and purpose.
In the first part of our series on the best content for your online shop, we looked at content connected with external sites (SERP snippets, ads, social media and newsletters). In Part 2, we now take a look at sites that are accessible to the public – and that the shop owner can generally manage alone: landing pages, category pages, product pages and your own blog.
In this series, we look at the most important points a webmaster must consider and the impact they have in online marketing. We show you what to pay attention to at each individual contact point and consider essentials that the respective content must contain.
In Part 1, we begin with the most important types of external content.
To master content marketing, companies must address their target group with relevant content rather than generic sales messages. Serving as CEO of Textbroker, the leading provider of on-demand, unique written content, since 2010, Phillip Thune is a Web content expert and has summarized how to achieve success.
E-commerce puts the spotlight very clearly on the marketing of a product. For customers to be assured they’ll receive their orders promptly, an online shop has to rely on a variety of its core processes working well together. One major contributing factor in ensuring a shop’s success as a channel for marketing is a sound investment in search engine optimization. This does not just mean working on the technical side of your on-page aesthetics – checking that your products and categories are well-structured and perfectly described, too, is an absolute must.
Being successful in the complicated field of SEO is really dependent on a number of factors. Luckily, we’re going to show you the biggest five mistakes you could make – as well as showing you how to avoid making them – if you’re looking to get your products ranked highly on those search results.