In this series, we look at the most important points a webmaster must consider and the impact they have in online marketing. We show you what to pay attention to at each individual contact point and consider essentials that the respective content must contain.
In Part 1, we begin with the most important types of external content.
Content marketing is a well-known practice that many companies implement. But, in practice, executing effective content marketing can sometimes be a major challenge. In honor of our 10th anniversary, we are addressing 10 of the most important content marketing topics, including questions clients often ask, problems that content marketing newcomers face and subjects that might even interest content marketing experts.
With 10 million users per month across Europe, Autoscout24 is one of the largest Internet portals for cars. In this interview, Conrad Seemann, Online Marketing Manager at AutoScout24, reveals which SEO strategies the site implements to attract its users, the importance of backlinks, content and social media for the platform and what plans the online marketing team has for this year.
To master content marketing, companies must address their target group with relevant content rather than generic sales messages. Serving as CEO of Textbroker, the leading provider of on-demand, unique written content, since 2010, Phillip Thune is a Web content expert and has summarized how to achieve success.
In order to rank highly on search engines and favorably among consumers, it’s crucial for e-commerce companies to provide captivating content that’s unique and beneficial to readers, rather than using generic product descriptions.
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