From mixing up the type of company posts on social media to incorporating humor in new ways in your content marketing efforts, it’s important to keep content fresh and interesting. Take a closer look at three companies that have mastered content creation and how they did it.
Zac Johnson, an accomplished entrepreneur and well-known blogger who has been involved in nearly every facet of affiliate and online marketing, recently interviewed Textbroker CEO, Phillip Thune. Johnson inquired about the best content creation strategy, the future of Google and the success of Textbroker.
The corporate blog can play a crucial role in any company communication. Even though a corporate blog can be a successful feature, this tool should not be used haphazardly, and it is important to have a clear strategy in place from the beginning. The following five questions will help with the design and planning of a corporate blog. Some possible methods and solutions will be offered, using the Projecter blog as an example.
It’s possible that your content marketing won’t be effective long-term the way it’s currently managed. Why? Because about 80 percent of companies have no effective method of measuring its success. Naturally, this can be changed, and in the following article, you will get an overview of the metrics used to measure success, as well as some guidance about what should be measured, and how this might be achieved.
Since its launch in 2006, the “media company specializing in the social age” (Jonah Peretti, founder of BuzzFeed) has experienced a rapid rise. BuzzFeed has reached more than 150 million visitors a month with its sensational articles and is now one of the most visited websites worldwide. Social networks, especially Facebook, supply the main traffic, but what is the story behind BuzzFeed’s success? And what in particular can companies learn from BuzzFeed for their own content marketing?
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