Every time you write a blog post, update your Facebook page or send out a tweet, you are generating online content that will speak for the associated brand name. Most businesses now have websites, blogs and social media accounts because there are benefits to reaching their target markets in a more direct manner. For PR professionals, this shift towards online interaction demands a heavy reliance on content marketing.
Content, or web copy, is one of the most popular ecommerce marketing strategies, and for good reason. Content marketing has been around for over 100 years. It is a proven way to drive sales. The Internet offers a variety of platforms for ecommerce targeted content.
This post covers everything you wanted to know about press releases, including how they’re used in a content marketing strategy, how to order one with a press release writing service and how to write one successfully.
Online marketers are the Lando Calrissian to Google’s Empire. I’m not saying that Google is evil. It’s a company with a mission – to have/organize all the world’s knowledge. Knowledge is power, so this is like stating that you want to take over the world, just as the Empire rules the galaxy. They may have the best of intentions, but Google is clearly the organization that defines the rules.
Google’s vision has been evident for a long time. By offering several online products for free, they hope to serve ads to a large segment of the population. Google’s main revenue stream comes from online advertising, and their unique business model has been nothing but a resounding success. This week has seen Google further implement their unique vision in the form of several moves that will further solidify the company’s status as a technology giant.