Online marketers are the Lando Calrissian to Google’s Empire. I’m not saying that Google is evil. It’s a company with a mission – to have/organize all the world’s knowledge. Knowledge is power, so this is like stating that you want to take over the world, just as the Empire rules the galaxy. They may have the best of intentions, but Google is clearly the organization that defines the rules.
Google’s vision has been evident for a long time. By offering several online products for free, they hope to serve ads to a large segment of the population. Google’s main revenue stream comes from online advertising, and their unique business model has been nothing but a resounding success. This week has seen Google further implement their unique vision in the form of several moves that will further solidify the company’s status as a technology giant.
Simply copying, spinning or paraphrasing from content that is already published contributes to website failure. Here’s how to avoid it.
Today, we have a guest post from Arthur Cooper from Optimum 7.
Attaining and maintaining client satisfaction is clearly important in any business. However, because Internet Marketing and Consultation is so poorly understood by many, it presents a challenge for those providing such services as Search Engine Optimization (SEO), Sponsored Search, Social Media Optimization and Conversion Optimization as we do at Optimum7. Another key hurdle is dealing with one of the painful truths about SEO … it takes time – months, not days or weeks is the timeframe you are dealing with to truly evaluate the progress, or lack thereof, of SEO. Here we will discuss the clear and successful ways that Optimum7 has dealt with the great deal of misinformation and misconceptions that become apparent with our very first phone call from a prospective client.
Even with billions spent on getting to the top of search engine listings, companies are never sure if they are “doing it right,” especially with respect to the amount spent on website content creation. Here we introduce a new rule about how much to spend on content creation relative to a company’s spend on SEO and SEM. We call it the 50/15 Rule.