With mobile devices rapidly overtaking laptops and desktops as a means for potential customers to access the Internet, more and more content marketers are focusing on mobile content. Still, as the high bounce rate for mobile users shows, there are unique challenges involved in getting conversions out of that massive pool of traffic. You may get plenty of mobile users to visit your site, but as the average user only spends about five seconds on any given site, that’s not enough to get a sale.
Creating enough content to fill your various online business channels can be enormously challenging. But the process of repurposing makes that undertaking easier. When you repurpose an article, a slideshow, a video, or something else, you convert it into another form and perhaps a different medium.
All kinds of Internet pieces are ripe for adapting and reusing; below are just a few examples.
In order to effectively analyze your results from content marketing, you will need to use a software program that provides a wide variety of information, such as the geographical location and the age range of each user, the amount of time for which a visitor remains on particular pages and the webpage that each guest has visited before reaching your website. The most efficacious program that provides this information is Google Analytics.
LAS VEGAS, NV, Mar. 18, 2014 — Textbroker, a leading global provider of custom-made, unique content, today announced that Phillip Thune, CEO-Americas at Textbroker, will be speaking at Pubcon New Orleans 2014 on Tuesday, March 18. Textbroker is a proud sponsor of Pubcon, a new media and content optimization conference. Phillip’s presentation will guide marketers on how to create a content creation strategy. He will discuss how to outsource content creation and scale rapidly by working with freelance authors. And he will talk about how to include SEO keywords, multi-lingual content, and how to manage large volumes of content.
Every time you write a blog post, update your Facebook page or send out a tweet, you are generating online content that will speak for the associated brand name. Most businesses now have websites, blogs and social media accounts because there are benefits to reaching their target markets in a more direct manner. For PR professionals, this shift towards online interaction demands a heavy reliance on content marketing.