Congratulations! After lots of hard work, research and planning, you’ve created some exceptional content that you’re ready to distribute to your audience. Crafting content is the first step, but just as important is having the perfect publishing strategy in place. After all, you want as many people as possible to see the content you’ve created.
This article is part 4 in an ongoing case study analyzing the impact of content on SEO. In the previous installment, we examined the effectiveness of building a niche blog as part of an SEO strategy. In this installment, we break down the results of our Facebook advertising campaign and outline the pros and cons as they relate to our own blog promotion efforts. If you haven't read the previous installment in our series, you can click here to do so.
Is your social media presence doomed to suffer from weak organic reach? Are there ways to heighten your impact? Here’s what’s happening and how to respond.
Although most social media platforms provide free engagement with potential customers and clients, you have to know which of these return value. So how do you know which social media channels are right for your brand's growth?
When it comes to posting frequency on social media, it’s hard to find a one-size-fits-all solution. By analyzing various studies and sources, we have come up with what we think is the best strategy for posting to social media and summarized it in this easy-to-read infographic!