Knowing how to effectively use social media platforms such as LinkedIn can go a long way when building a new business or expanding and scaling an existing brand. With more than 690 million registered users, this platform offers an excellent way to reach professionals within your industry.
Among 18- to 29-year-olds in the United States, a staggering 88 percent use social media on a regular basis. If you want your content to be seen by more people, then reaching your audience on social media is an ideal place to start.
Have you ever wondered how long a social media post has existed on the various social networks? We’ve put together an infographic that gives a brief overview of the average post duration.
Congratulations! After lots of hard work, research and planning, you’ve created some exceptional content that you’re ready to distribute to your audience. Crafting content is the first step, but just as important is having the perfect publishing strategy in place. After all, you want as many people as possible to see the content you’ve created.
This article is part 4 in an ongoing case study analyzing the impact of content on SEO. In the previous installment, we examined the effectiveness of building a niche blog as part of an SEO strategy. In this installment, we break down the results of our Facebook advertising campaign and outline the pros and cons as they relate to our own blog promotion efforts. If you haven't read the previous installment in our series, you can click here to do so.