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Social Media Advertising: Is It the Secret Ingredient for Content Marketing?

This article is part 4 in an ongoing case study analyzing the impact of content on SEO. In the previous installment, we examined the effectiveness of building a niche blog as part of an SEO strategy. In this installment, we break down the results of our Facebook advertising campaign and outline the pros and cons as they relate to our own blog promotion efforts. If you haven’t read the previous installment in our series, you can click here to do so.

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Social Media Marketing: Which Platform Should You Use?

Although most social media platforms provide free engagement with potential customers and clients, you have to know which of these return value. So how do you know which social media channels are right for your brand's growth?

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The Ideal Posting Frequency: When to Post on Social Media

When it comes to posting frequency on social media, it’s hard to find a one-size-fits-all solution. By analyzing various studies and sources, we have come up with what we think is the best strategy for posting to social media and summarized it in this easy-to-read infographic!

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10 Tips for Social Media Content

10 Tips for Your Social Media Content

  Successful social media marketing always demands a steady stream of new content to keep your target audience interested and enthusiastic, but you should also try to avoid making your …

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