Every dollar that companies invest in Influencer Marketing can return the equivalent of 6.85 US dollars. Surprised? Probably not if this Lord & Taylor example is anything to go by: …
Influencer marketing is becoming a big part of general marketing strategy. We've laid out the blueprint to help you find influencers that fit your style.
Social media calendars – often referred to as social media editorial plans – provide valuable help in the planning and organization of content marketing strategies on social networks. While some …
In this series, we look at the most important points a webmaster must consider and the impact they have in online marketing. We show you what to pay attention to at each individual contact point and consider essentials that the respective content must contain.
In Part 1, we begin with the most important types of external content.
We previously introduced tools that can help you generate ideas and manage your content. But there are many other sources that can also facilitate the work of content managers, allowing them to save valuable time. Below are five convenient aids that can be particularly useful when it comes to content creation and distribution.