Since its launch in 2006, the “media company specializing in the social age” (Jonah Peretti, founder of BuzzFeed) has experienced a rapid rise. BuzzFeed has reached more than 150 million visitors a month with its sensational articles and is now one of the most visited websites worldwide. Social networks, especially Facebook, supply the main traffic, but what is the story behind BuzzFeed’s success? And what in particular can companies learn from BuzzFeed for their own content marketing?
Many online brands endure a sad existence. They offer no online benefits, and content is their only route to online success.
Is Content Marketing just a fad? That’s a legitimate question because many Internet hypes arrive at full speed – only to disappear even faster. Just a glance through online marketing trends of the last 10 years shows some unpredictable ups and downs – a marketing Wall Street!
Without a doubt, content marketing is the marketer’s tool of the Millenium. The success of any content marketing strategy, however, is truly dependent on the quality of the content and of the value the information provides to the reader. Making sure the content is useful, while at the same time focuses on the brand or product it is meant to, can often pose a real challenge to marketing teams.
For this reason, we’re giving you seven key tips for effective content, perfect for those moments when your inspiration has run dry. Here, we’re giving you the framework. You’ve just got to fill it with the right content.
It’s a mystery: Standing between two semi-trucks, an ageing action-movie star performs a hair-raising stunt to the tune of Enya’s “Only Time” in the Volvo advertisement “Epic Split.” A musician produces a song about happiness, and people from around the world start dancing in front of a camera. A little boy is saved from a dog attack when his cat bravely comes to the rescue. In no time, social networks are abuzz: “Hey have you already seen this? That’s got to be a fake! Ooh, that’s so cute.”
Whether it’s a mini Darth Vader or Apple’s 300 percent battery, everyday articles, videos and pictures pop up on the Internet that enthral and move millions of people and spread across the world like wildfire. The rules that viral messages follow are unclear: It’s hard to predict whether content will become a raging success or simply flame out. However, the creator of viral content has several options to help him set a spark that will carry his content to all corners of the world.
Everyone wants to know the secret search algorithm that Google uses for their rankings. It is clear that a variety of factors go into the rankings of a Google search. To view the most relevant results to each user, the algorithm is updated and refined on a regular basis.