Entrepreneurs have been starting their own businesses since the beginning of recorded time, and many of these small brick-and-mortar companies survived with little or no advertising because they were the only game in town. However, almost overnight, the Internet turned the business world upside down. Now, competition for products or services can come from anywhere on the globe. In order to survive, small businesses have to build brand recognition, and the best way to do that is by creating an effective online presence that drives traffic to their website.
The purpose of content marketing is to drive traffic to a company’s website, and the effective use of social media provides an optimal platform for accomplishing this goal.
Social media can be a relatively inexpensive method of delivering a message to a large target audience. However, many companies attempt to do this in a haphazard way and are disappointed with the lack of results. A more successful approach is to slow down and take some time to prepare for this new endeavor.
Every time you write a blog post, update your Facebook page or send out a tweet, you are generating online content that will speak for the associated brand name. Most businesses now have websites, blogs and social media accounts because there are benefits to reaching their target markets in a more direct manner. For PR professionals, this shift towards online interaction demands a heavy reliance on content marketing.
When you want to work as a blogger or if you are thinking of launching a personal blog online, ensuring it is successful and reaching the audience you have in mind is possible with a bit of planning and an understanding of proper marketing. Professional bloggers or blogging from your own home requires the ability to focus and a commitment to crafting your site to perfection. Knowing how to implement content marketing and other tactics to help build your blog from home is essential for bloggers or blogging for your business.
We recently blogged about using mobile for local businesses. Today, we’re interviewing one of my favorite Las Vegas businesses – Retro Bakery. The owner, Kari Haskell, has parlayed her gregarious nature into successful social media outreach, garnishing her press coverage and increasing her business. Here’s the inside scoop on the content side of this crazy bay-kah!