You may not associate website content, design and ease of use with presidential elections, but the folks at the Web Marketing Association compared the websites of the Obama and Romney campaigns using the same criteria the association uses to pick the winners of its annual awards for the best websites.It turns out that content, interactivity and the other criteria that are important to the success of a website selling products and services are equally as important when the goal is to promote a candidate’s message and persuade the voters.
Textbroker Top 5
For a content marketer, it is important that the content adds value and constantly moves, for SEO experts it is important that the content has good practices behind it, and for branding with social media, the content needs to do more than create conversations; it needs to spread your message. In the world of Internet market these things are like a revolving door, and this week the Textbroker Top 5 focuses on good strategies to tie all these together.
Yesterday, the Emmys busted out of the award-show doldrums and created a major buzz. While we don’t have any wardrobe malfunctions, we do have the sexiest content stories to help you leverage major shockwaves and turn a rip of fabric into a rip-roaring tide of traffic.
Content publishers looking for more customers and higher conversion rates can learn a lot about content marketing from this week’s Top 3.
Content marketing strategies and budgets are shifting from getting the content out there for the consumer to see – delivery systems – to improving the quality of the content on the theory that if it’s good the consumer will find it.