This week’s articles look at current trends and how to test whether they are a good fit for your audience.
Textbroker Top 5
Marketers now face the challenge of creating and promoting content that adds to the Knowledge Graph at scale for their clients and their own businesses. However, relying too much on any one tactic, whether guest posting, blog comments, blog posts, link building or social media updates, can send a site into overload. Trying to find a balanced rotation of content delivery strategies will be the next challenge for marketers.
Google Plus rolled out its custom page URLs for large brands and celebrities this week and promises that the feature will soon be available to all Google Plus users. This move signals Google’s continued support of its social network, and it provides a good opportunity for content marketers.
Google recently announced that sites that have a large number of DMCA (Digital Millenium Copyright Act) takedown requests for copyright infringement will be penalized. While this move won’t hurt most content marketers, Google obviously plans to continue “cleaning up” its results pages. Some content marketers fear that Google’s continued crackdown will result in the content marketing bubble bursting, but this may not actually be the case.
We asked for your best email marketing tip for our presentation at SES San Francisco. Laurie from Mountain View gave us the winning tip: “Make sure the recipient knows how long the content of the email is valid. Without urgency, they might wait to take action until later, and without a date they might assume the offer is over when it’s still valid.”