Are you making the most of your online marketing efforts? If you own a business in the travel and hospitality industry, there's a lot more to it than providing basic information about your company. Now more than ever, it's crucial to provide people with fresh, relevant, engaging information, and the best way to do so is with high-quality content. People who have never been to your destination before will most likely search for information online. This involves activities, places to stay, and local offerings. Be the one they come to for this information. So how do you show up in their searches?