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Are you ready to buy financial services content? For many consumers, an online search is the first step in buying a new financial product or service. Getting these potential buyers to your organization’s website or social media profile should be one of your top marketing priorities. Financial institutions sometimes lean on offers like great interest rates or account bonuses to bring customers to their websites, but these tactics alone aren’t enough. You also need top-tier content crafted by a professional writer.

Leveraging Sales PotentialWhen You Buy Financial Services Content

For many consumers, an online search is the first step in buying a new financial product or service. Getting these potential buyers to your organization’s website or social media profile should be one of your top marketing priorities. Financial institutions sometimes lean on offers like great interest rates or account bonuses to bring customers to their websites, but these tactics alone aren’t enough. You also need top-tier content crafted by a professional writer.

What DoesA Financial Copywriter Do?

Financial copywriters are professional writers who have extensive knowledge and expertise in the area of finance. They understand the kinds of products and services that are offered in this industry. They can explain complicated financial material with ease so that the everyday consumer feels more confident in talking to a sales rep or adviser about services. Professional copywriters know how to build a relationship with readers that encourages greater confidence in a given financial brand.

Finance copywriters work for a wide variety of finance businesses including:

  • Banks and credit unions

  • Investment firms

  • Financial advisers

  • Accountants and bookkeepers

  • Tax preparation firms

  • Mutual fund companies

  • Day traders

  • Personal financial coaches

  • Credit and debt counseling firms

  • Licensed insurance agenciess


    Should You Hire A Professional Writer?

    Customers shopping for mortgages and loans, personal financial products and investments increasingly do research online before talking to a sales rep. When you buy financial services content, sharing useful, high-quality content on your organization’s website and social media profiles is a great way to get attention from consumers who are already shopping for financial services and products.

    Leveraging this ready customer base takes more than just presence. You need compelling content too. Websites such as NerdWallet, Investopedia and Credit Karma have set a high standard for financial services content. Consumers expect finance content to be clear, honest and rich with actionable advice. Of course, consumers also expect articles on your site to make sometimes-boring financial information more palatable.

    Unless you were a writer before entering the financial services industry, it isn’t likely that you have the skill set needed to craft competitive financial content. Only a professional writer can provide content that meets consumer expectations while delivering value for your brand too. Investing in professionally written content will help you build your organization’s finance content library and move up in search engine rankings.

    Let’s make this super simple.

    Buy Financial Services Content

    Integrating Social MediaAnd Financial Content Professional Writer


    Most professionals in the financial industry know that social media marketing is an important aspect of business success today. Maybe your organization already uses social media to promote your products and services but hasn’t had great results. Perhaps you’ve thought about marketing with social media, but you don’t know where to start.

    Great content is the backbone of any successful social media marketing strategy. For consumers, an organization’s social media posts should represent only the tip of the iceberg. Beneath those short posts, you need to build a library of high-quality financial content that touches on different purposes. For example, you need content to:

    • Build brand awareness

    • Explain financial products and services

    • Showcase your organization’s offerings

    • Increase consumer confidence in your organization’s trustworthiness

      Consider this if you’re thinking it’s time to buy financial services content, most consumers looking for financial services online do not start out with a given bank or brand in mind. Instead, consumers use search terms such as “banks near me” or “best mortgages for veterans” when looking for information about financial products. Offering a wealth of content that covers all the major touch points in your niche of the finance industry is a great way to stand out from your competitors.

      Building a solid financial content library also ensures that you have enough original material to meet your social media posting needs throughout the year. Remember that you should aim to post one piece of original content for every three or four curated or reposted pieces of content you share. If you aren’t great at creating social media teasers, your professional finance writer can help create those too.

      A comic-style person sitting behind a monitor, with a cactus next to it, thinking of an award.

      Using Buyer Personas For Financial Services Marketing Success

      When it comes to successful marketing, it’s essential to know what your customers care about. If you don’t know what motivates or compels your customer, you can’t craft content that truly speaks to their needs. Before you invest time and money in creating a content library for your organization, be sure that you have your basic buyer personas nailed.

      BuildingBuyer Personas

      The easiest way to ensure that your content speaks to your target audience is by creating buyer personas. Think of a buyer persona as a sketch of your average customer. A buyer persona describes characteristics such as your buyer’s:

      • Build Age range

      • Annual Income

      • Education level

      • FamilyStatus

      • Biggest influences and motivators

      • Financialfears

      • Long term financial goals

      • Increase consumer confidence in your organization’s trustworthiness

        You might already have information about customer characteristics from previous marketing campaigns or surveys. If not, consider investing in some basic marketing research for your firm.

        You can create as many buyer personas as you need to describe the different types of customers your organization works with. For example, you might use the name “Ann” for one of your buyer personas. Ann is a 55-year-old retiree who has a bachelor’s degree and collects a pension of $75,000 a year. She is married and has adult children as well as grandkids. Her biggest motivators are ensuring that she and her husband remain financially stable and leaving a legacy for her grandchildren. Her biggest fear is market instability and what will happen to her investments if the market crashes.

        A professional writer will use your buyer personas to create content that appeals to consumers. For example, you might give your writer Ann’s persona if you want an article that explains how to choose low-risk investments. Your writer would then keep the motivations and characteristics of other consumers like Ann in mind when writing. This is essential in the financial industry because you likely target different types of investments and products to very different types of customers.

        How to Buy Financial Services Articles for Your Business

        You know that your business needs to buy engaging, well-written content, but where do you start? If you don’t already employ a full-time writer or marketing professional with a deep writing background, you’ll need to hire a professional financial writer to craft content. You have three primary choice when it comes to hiring writers:


        Step1Hire an independent freelancer
        Step2Contract with an agency
        Step3Order content from Textbroker
        Each of these approaches has benefits that may work for you.

        Hiring a professional freelance writer on your own is one way to fill your organization’s content needs. However, finding a qualified writer can be difficult, especially if you don’t live near a major metropolitan area. There are also no guarantees that you’ll get what you really want, and most independent freelancers don’t offer refunds or extensive revisions. Working with an agency that specializes in content marketing can help you avoid some of these problems. However, agencies tend to charge a premium for content and won’t let you select a specific writer.

        Placing an order through Textbroker combines the best of both worlds. You have the freedom to work with an individual writer who you can pick based on your needs. However, you don’t risk having to pay for an article that you never receive or that doesn’t meet your standards. Using a platform to post work and buy articles is generally the most cost-effective way to get high-quality content for your website if you can’t afford to hire a full-time, in-house writer.

        You know that you can’t leave your financial services content up to just anyone. That’s why hiring a professional financial writer makes so much sense. You’ll get high-quality content that helps you meet marketing goals and impresses your customers. Working with a professional writer is a wise investment in your organization’s online marketing success.

        Why chooseTextbroker?


        If you need more hands-on support, we offer managed client services. Our client services team can help you place orders, recruit a team of writers and review all articles before they are sent to you. We’re proud of the work our authors do and love helping our clients get content that advances their marketing agenda.

        FAQ keyword research

        Financial Services FAQ


        Does financial services content need to be SEO friendly?

        Yes! There is a wealth of financial services content on the web. Using SEO-friendly content will help you rank higher than competitors in search results.

        What industries benefit most from financial services content?

        All sectors within the finance industry can benefit from financial services content. Content is especially successful in niche areas where consumers don’t have much general knowledge and don’t feel confident making purchasing decisions.

        Can I repurpose old content?

        In general, yes. However, it needs to be re-written by a professional author and should never include outdated information. Simply reposting the same blogs repeatedly will hurt search engine rankings and can lower brand prestige too.


        You probably know that Textbroker isn’t the only content platform out there, so why should you choose us for your financial industry articles? The answer is simple: Quality, diversity and efficiency. Textbroker works with thousands of authors around the world who can create compelling content no matter what your needs may be. Because there are so many authors to choose from, you’re sure to find someone who has the background and qualifications you’re looking for. Our self-service interface allows you to post orders, review articles, request revisions and approve work with ease and on your schedule.


        Textbroker offers an extended level of service with the Managed Service option. Managed Service gives you additional support and a personal account manager when you want us to manage your projects for you. Find out more here.

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        Do you need up-to-date content? Then manage your project through Textbroker’s Self-Service. You choose the quality level, price, and author for your content.

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        Thousands of authors from across the U.S. earn money with Textbroker, the leading provider of unique, custom content. Become a Textbroker author now and access thousands of projects to choose from.

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