Case Study: Allobébé Improved rankings, reduced costs
About the Company:
Allobébé (number 1 in France among the websites for childcare) is part of The CDM Group, which hosts a number of other websites relating to health and childcare: Les Bébés de Sabine, Naturabébé, Centrale des Multiples and MDM France. The target audience of these companies consists of parents and pregnant women, the only exception being MDM France, which targets seniors.
In the past, in-house copywriters composed all of the content needed. However, due to a very large workload, the company decided to outsourcethe content creation to Textbroker.
The two main goals:
On average, 35,000 words were ordered per month, which came to about 60 articles and buying guides with varying word counts.
With the exception of some 3-star content for SEO purposes, 4-star quality content was ordered. Most orders came in the form of OpenOrders because these can be created particularly fast.
Some orders, however, came via DirectOrders as this method made it possible for content to be regularly produced by the same author.
The Briefing Requirements:
By publishing text-based content, the website ranking improved.
The website could now position itself into new areas. Allobébé went from being purely an online store to a rich portal of information (covering pregnancy, breast- feeding and so forth).
By using Textbroker, the cost of creating content was reduced, making internal resources available for other projects.
Traffic Manager at Allobébé (CDM Group)
Download the Allobébé case study here.