Case Study Areavibes
Learn how AreaVibes increased traffic and revenue by using Textbroker
High-quality and personalized content from Textbroker was the key for AreaVibes
About the Company:
AreaVibes helps people find the best places to live in America. This is accomplished by assigning a Livability Score out of 100 to any address, zip code, neighborhood or city in America. The Livability Score is created using a unique algorithm based on more than 50 data points for each city, including: amenities, cost of living, crime rates, education, employment, housing and weather.
The Challenge:
AreaVibes chose Textbroker because they offered the ability to create high-quality, fresh content in a short period of time.
From AreaVibes:
“We offered our users a large amount of data for each area, but we were missing the human element of customized, high-quality content to further describe each location. We service more than 35,000 cities and neighborhoods, so finding a content provider to cover such a wide range of cities was next to impossible.”
The Solution:
By using Textbrokers’ large group of writers, AreaVibes was quickly able to obtain high-quality, personalized content for the cities and neighborhoods of their choosing; offering their users a perfect mix of data and content written by real people.
The Results
Increase of Traffic:
From 2016 to 2017, Areavibes.com saw a 32% boost in traffic.
Increase in Revenue:
In that same amount of time AreaVibes saw a increase in revenue of 48%.
