High-quality content by Textbroker: more visibility, more visitors, more revenue
The online marketing agency Contentking.de relied on Textbroker to deliver the content for a website on personal loans. Thanks to informative and search-engine-optimized content that was produced on time, the first results were quickly measured: top-10 rankings and organic traffic that resulted in conversions.
About contentking.de:
Contentking.de is an agency for strategic content marketing with one core area of their business being search engine optimization. Contentking.de tests processes and techniques within SEO on their own projects in order to pass the learnings on to their client projects.
The Challenges:
Fresh Content for a New Website
The project involved creating a completely new website – verbraucherkredite.org – which covers personal loans. With the target audience being private households, the aim of the site is to inform users on what they need to look out for when applying for a loan. The aim of the new web presence was to gain as many top-10 Google rankings as possible, attract organic traffic and consequently generate revenue from this.
Fresh, new content was needed to fill the site. High-quality and relevant content on personal loans was the name of the game. Due to the combination of significant time pressure and high volumes of SEO-optimized articles, the company decided to rely on Textbroker to get this project done.
How Textbroker Was Able to Help:
Order Titles and Keywords
The new site required around 50 informative and high-quality web pages and blog articles as of February 2016. Through keyword research, the topics with the best ranking potential were identified.
These topics covered credit cards, loan comparisons, interest rates and loan applications. For the site’s own blog, posts were to cover tips and tricks for personal loans as well as the choice of lenders. The topics were planned out as order titles with their applicable keywords.
Textbroker Self-Service:
OpenOrder and TeamOrder
Contentking.de decided to manage the content creation over the user-friendly Textbroker platform themselves. Within the scope of Textbroker’s Self-Service, the agency went with two order types:
- OpenOrders, which allowed all authors at or above the chosen quality level to write the orders
- TeamOrders, where the client created a customized team of authors with knowledge of the topics
4- and 5-star authors
Aside from choosing 4-star OpenOrders, the agency set up a team specialized on finance topics. Via the simple author search function, they were able to identify numerous writers whose profiles matched their requirements. Contentking.de invited five hand-picked 4- and 5-star authors.
The objective of the team was to compose informative and objective content on personal loans. The length of the orders were dependent on the topic and type of content but averaged at 500 words.
SEO Options and CSV-Upload
Contentking.de utilized the SEO options offered by the Textbroker system to add keywords with a low density to the orders.
The content was to be divided up into paragraphs with
appropriate sub-headers.
Here is an excerpt from the briefing:
- The article should contain a meaningful title.
- The article should be divided up into 4 paragraphs.
- The paragraphs should each have a sub-header.
- The style should be objective and sophisticated.
The Results:
Top rankings within a short time
By publishing the content produced on Textbroker, some good ranking positions were secured within just a short time. Top-30 rankings were achieved straight after project launch and within 12 weeks the first top-10 ranks were had.
A screenshot taken in November 2016 shows some of these achieved goals of the website – some of which include highly competitive keywords that have a high cost-per-click price.
From zero to thousands of visitors
Due to the good rankings, a considerable growth in traffic to the website was measured. In November 2016, this number was at 3,869 unique users, so about 120 a day. As the graphic below shows, 90% of these were new users.
The statistics showed that users visited 2.6 pages of the site on average. The bounce rate was relatively low considering the high percentage of new users. All of this speaks well for relevant and informative content.
Measurable Revenue
In the fourth month, the first conversions were achieved, and
the revenue of the site developed positively. In November 2016,
the site earned about €250 after payouts.
Fast Content Delivery
Project runtimes were reduced significantly for Contentking.de. Thanks to the large author pool at Textbroker, including writers with knowledge in specialized topics, all content was produced within just a few days. On average, the articles were delivered after 3-4 days.
»With help of Textbroker, we were able to run the content project in just a few days. The suitable authors delivered the content in a timely manner at competitive prices. The good rankings, the traffic results and the revenue so far all point towards a successful project.«
Nicolas Sacotte,
Founder of Contentking.de
Managed Writing Service
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