Case Study: Writing Category Descriptionsfor a Top 10 Internet Retailer
Textbroker created category description content for a top 10 Internet retailer needing written content that would properly communicate the types of products available and boost search engine rankings.
In order for shoppers and search engines to understand what is being displayed on each page, the best SEO approaches emphasize at least one good paragraph of descriptive content on all category pages. Good content helps to:
Challenges faced by the Client
To quickly improve the SEO performance of category description content, the client needed to:
Before Textbroker: Category Page Example
Established Criteria for Success
Delivered Excellent Results
After Textbroker: Category Page Example
The top 10 retailer of category pages significantly increased SEO
across their category and product pages
by adding 100 – 150 word category descriptions to thousands of category pages.
Download the full case study as PDF here.