Case Study LiveCareer
How LiveCareer Increased Traffic and Revenue by 200 Percent Using Textbroker
Better Ranking and More Conversions with Content from Textbroker
About the Company:
LiveCareer is a career development company. They have helped more than 10,000,000 people from all over America (and beyond!) discover their career path, build stronger resumes, interview with confidence and boost their chances of finding the right job in less time.
They are all about giving you the tools you need to land the job you want. Their team includes career development experts, certified resume writers, recruitment specialists and a wide range of passionate professionals, all laser-focused on helping you get hired.
Content marketing is essential to LiveCareer’s organic new client acquisition and reaching jobseekers in need.
Their 2 main goals:
Previously relying on freelance writers and in-house team members for content creation, LiveCareer needed a new large-scale and efficient solution that would result in high-quality content in multiple languages. This included creating resume and cover letter content for 8 countries in order to reach their global audience.
LiveCareer started using Textbroker in January 2014 to meet their huge content targets and demanding deadlines.
Within 7 months, they produced more than 10,000 pieces of content including resume and cover letter templates, targeted intra-company letters, press releases and blog posts using Textbroker.
In order to create high-quality content that would be useful to jobseekers and easy for search engines to understand, LiveCareer started using Textbroker Self-Service for their English content. They set up teams of 4- and 5-star authors relying on Textbroker’s vast network of writers. Using Textbroker’s SEO features, they chose 2-3 percent keyword density with optimized headers.
Textbroker Managed Service:
With their initial success in the US, LiveCareer expanded their use of Textbroker to their international portals – including Germany, France, Italy, Spain, Portugal, Poland and the United Kingdom. The Textbroker Managed Service project began with originals in English that needed to be translated appropriately for the different countries. This involved making format and location changes for each. Throughout the entire project, LiveCareer relied heavily on project managers from various international platforms who crafted top-notch teams of authors to meet the huge content targets.
What the Numbers Say:
Increase of Traffic:
The increased use of content has led to a boost in traffic for each of LiveCareer’s sites.
LiveCareer saw an increase in traffic by an average of 500 percent on international sites and 260 percent on US sites.
Increase in Revenue:
A similar increase in revenue: LiveCareer is on track to see a 260 percent increase in revenue from 2015 compared to 2014.
Conclusion Drawn by LiveCareer:
Download the LiveCareer case study here.