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Case Study: Social Media/Inbound Marketing Firm

A social media/inbound marketing firm in California was growing quickly. One aspect of their work is publishing blog posts and articles for their clients. As the number of clients grows, so does the demand for writing. The question to success was how to scale the business. The sales and marketing functions were in place, and they needed help ramping up production.

A social media/inbound marketing firm in California was growing quickly. One aspect of their work is publishing blog posts and articles for their clients. As the number of clients grows, so does the demand for writing. The question to success was how to scale the business. The sales and marketing functions were in place, and they needed help ramping up production.

Their first solution was to hire a few writers. The quality was excellent, and the writers knew exactly what to write. However, there’s only so much any one person can write in a day, and hiring a full team would be cost-prohibitive.

They tried outsourcing abroad. The quality delivered by non-native speakers required full proofreading by the in-house writers. While this helped create content, it created a bottleneck in the editorial process, slowing the time to post. In general, the system wasn’t very efficient. One day, a colleague recommended Textbroker, and the floodgates opened.

After a month of using Textbroker, the agency noticed some amazing results. They cut the time to post on behalf of their clients in half, and the costs for articles dropped about 30% compared to their supplier in the Philippines. Even better, the proofreading work was virtually eliminated due to the good quality of raw material provided.

The agency found a solution to scale and accept as many clients as they like. With Textbroker’s deep author database, quick turnaround and good raw quality, they can service their clients efficiently.


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