With the big recent Google update that happened at the beginning of August, Google made a dramatic shift toward what they had been claiming for years. SEO the way it has been done in the past, focusing on key phrases, is mostly dead.
This article is part 7 in an ongoing case study analyzing the impact of content on SEO. In the previous installment, we addressed the problem of stale content and how to keep everything fresh and relevant. In this installment, we examine an age-old SEO debate: Is longer content better for search engine rankings? If you haven't read the previous installment in our series, you can click here to do so.
Have you ever wondered why so many lawyers have blogs? A lot of businesses do; even those who don’t have ads on their website. They’re not making any money on this content — not directly at least — but many businesses dutifully post new content on their websites multiple times per month. So why is content so important to a business’s online presence? The answer is search optimization.
Over the past several years, you have likely heard about how quality content can lead to increased engagement and visibility for your brand. You also probably know that quality content can result in higher conversion rates and higher returns on marketing dollars spent by a brand. However, it is critical to understand what type of content best meets your marketing needs as well as the needs of your audience. Let’s look at some common types of content, what they are and how they can be used as marketing tools.
Every business with a blog has similar goals: engage readers, get more targeted traffic and build authority. You probably know that the best way to achieve these goals is to create high-quality content on topics that your audience cares about. It’s not always easy, however, to consistently create great blog posts yourself. One solution to this dilemma is to publish guest posts.