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Don’t Miss the Content Marketing Trends for 2023

The digital landscape in 2023 will be all about technology, artificial intelligence, automation, and much more.

Content marketing trends for 2023 are changing.

Small businesses have realized that content creation and online marketing are essential for growth.  Therefore, it’s expected that many B2B (business-to-business) marketers and owners will increase their content marketing budget for next year.

If you plan to increase resources and budget for your digital marketing campaigns, it is crucial to stay updated on the latest content marketing trends for 2023.  This is essential for creating relevant and unique content that will not only attract and retain your valuable audience, but is also intended to drive conversions and profits.  

As we approach 2023, we can see there is a movement toward creating a superior content experience by aligning with every step of the customer journey.  It is necessary to design your online marketing strategy to create content that promotes interaction, while enhancing your company’s brand image.

Content Trends for 2023 

As the digital landscape evolves, 2023 will be about artificial intelligence, automation, and global connectivity.  The world is becoming one, and companies are vying for consumers’ attention on a new level.  This allows room for massive expansion, but also increased competition.  Staying on the front lines of digital content marketing trends helps you understand client expectations, increase brand awareness, expand your target audience, and develop a robust strategy for growth.

Repurpose Blogs 

By making adjustments to current content, you can help make your brand more memorable, and reach a broader audience.  You can repurpose blogs in various ways, including videos, podcasts, case studies, social media, eBooks, online courses, and much more.  You can even update an existing blog with more relevant information, such as newly released statistics or research to support your perspective.

Blog repurposing allows you to reach new audiences, drive key points of your message and improve organic visibility.  By repurposing blog content on a new platform, you can reach more people who did not see your content the first time, helping you build new unique audiences.  For example, if a person misses your blog post, they may catch your short clip video on TikTok.

Additionally, you can use different platforms to drive your message in a new format.  Some say we are past the “influencer boom,” and consumers desire professional and value-driven content.  Repurposing blogs allows you to provide this professional content across numerous channels.  When your customer base begins to follow you on different platforms, studies show they are more likely to have a higher level of engagement. 

While reach and engagement are essential, repurposing also gives you a chance to go viral.  While not guaranteed, it does maximize your efforts with volume, improving your overall organic visibility.  You never know which article, video, or eBook could make your business the next hot topic.

 

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Develop Long-Form Evergreen Content 

While a significant trend is turning content into short-form snippets, we cannot forget the value of long-form content.  Usually, content like this requires time, and a more significant number of words to give the necessary information.

Long-form content includes writing compelling content that resonates with your customer base, usually between  1,000 and 5,000 words.  This type of content creation is a great way to give your visitors important information on subjects that range from industry topics, to products and services, or even cutting edge advancements.

The most common types of long-form content include:

The benefits of a long-form content piece include credibility, authority and positive brand image.

You are building your brand as a pioneer within your industry.  Rather than a short video or blog post, long-form allows you to offer statistics and insights into a topic.  This goes a long way toward providing an advanced level of expertise for your readers.

Also, this gives your post an excellent opportunity for backlinks. Creating a content piece with valuable information, statistics, and industry quotes, increases the chances of other companies linking to your content.

Create Interactive Content 

Interactive content will remain a significant trend for years to come solely because readers crave interaction.

Embed quizzes, interactive infographics, or even games onto your website. This will allow your visitors to engage with your brand.

This type of interaction is most rewarding for the creator of the content. By keeping your visitors on site for an extended period, you will gain a positive SEO metric of page duration per visitor. On top of that, you also get a better chance to learn about your customer’s needs. 

Quizzes are a great example.  Using quizzes, you can pose questions to create feedback for your content or services.  This gives you valuable information about your readers, including their interests and needs.

Update Old Content 

As more consumers rely on the web, delivering accurate and reliable information has never been more critical.  As your industry changes and evolves, so should your content.  

It’s imperative to look at past content published on your site, especially for pages that rank high in the search results. Ensure that the statistics and information are not only accurate but continue to be relevant. 

With content that ranks well, more people will likely click it, however many will leave quickly if the information is outdated.  A high bounce rate can be detrimental to the rankings you have worked hard to attain with your content.

Curated Content  

Many businesses notably focus on creating new original content, but did you know sharing curated content can also be effective?

Curated content is researching and gathering content that has already been published relative to your interest, then presenting it to your audience.

If the content is genuinely relevant to your industry, it can drive engagement and demonstrate that your company is interested in solving a concern or sharing information, rather than just promoting.  

Here are some examples of content you can share:

 

Content marketing trends for 2023 are changing.  Contact us to learn more!

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Use Artificial Intelligence (A.I.) to Find Trends 

Finding trends is a vital part of marketing.  However, it is often neglected because it is simpler to focus on what is working now, and what needs to be done today.

Artificial intelligence is growing at an unbelievable pace.  Marketing departments are using A.I. to learn not only about the preferences of their customers but what products and services they need.

By utilizing A.I., you can monitor trends on social media, the internet, and other channels that identify trending content.  

Benefits of A.I. include:

  • Accurate predictions on new content that should be written
  • Understanding buyers and what they want to read
  • Generating a higher ROI

Appreciation Your Users’ Input 

Your readers or customers expect a high quality of service.  We know this, and understand consumers will only come back if they feel their expectations are being met.

In 2023, content creators should be prepared to go the extra mile to keep visitors happy and fulfilled.  By leveraging honest feedback, reviews, and surveys to aid your content ideation, your consumers will receive exactly what they want. This allows you to maintain high-quality standards and deliver a superior content experience.

Expand on your Expertise, Authoritativeness, and Trustworthiness (E-A-T) 

A few years back, Google introduced Quality Rater Guidelines, which is where E-A-T was born.

When you create content under the guidelines of E-A-T (expertise, authoritativeness, and trustworthiness), you should consider the following:

  • Links from respected websites with current stats and data
  • Updating your content according to new trends
  • Providing a biography of the writer in an About page

Content with E-A-T will be leading in the SERPs.  It must be noted that the quality ranker is not going to rank your content depending on keywords or links.  If your content is not valuable for users, displays harmful content, or is misinforming, it will be given a lower rating.

Voice Search 

Digital assistant tools such as Siri and Alexa are now infamous for helping consumers in their search for information.  Research has shown an uptick yearly in people who prefer voice search to typing.  This convenience has become routine for smartphone users.

Digital assistance will continue to grow in 2023, which should concern many content creators with content that is not voice search optimized.  

Statistics show that voice-based searches tend to be more popular for local searches.  It is recommended to optimize your content for voice search with these tips:

  • Target long-tail keywords and question keywords
  • Prioritize for local SEO
  • Capture Google-featured snippets
  • Optimize for mobile
  • Keep your website speed as fast as possible

Audio Content 

Audio content is becoming increasingly popular due to simple creation and increased engagement. Podcasts and audiobooks work well with social media content marketing and receive a great response in social engagement.

The most significant benefit is that it is effortless for consumers to interact with your audio content. This type of marketing will continue to grow as more consumers get tired of the more visual forms of marketing.  Consumers can do other forms of activity and still listen to your content.  Audio content is setting a new paradigm for how people multitask.

By providing audio content such as podcasts, audiobooks, and editorials, you will gain a new generation of internet users looking for answers to their questions.  While some consumers learn visually, others flourish as auditory learners.

 

2023 is the year to improve your E-A-T score.  Get started!

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Win with Visual Content 

The true benefit of visual content marketing is that it quickly tells a story.  Optics lead to emotion which reaches viewers in a way that written content cannot.

Visual Content for Attention 

Pictures, screenshots, and infographics are examples of visual content that have been shown to enhance online digital campaigns.

Why does visual content increase traffic?  First, it fosters social engagement. Visual content receives more shares, which helps boost overall brand exposure.  

Visuals also communicate information in a more precise manner.  When a message is seen, it can tremendously impact an audience’s reaction.  

In the end, visual content marketing is just easier to understand.  Consumers can digest it quickly, which leads to a high level of attention within a short period of time.

Video Marketing is Expanding 

Video content marketing is a subcategory of content marketing.  It includes creating, producing, and sharing a video that provides valuable facts to invoke interest in your services.

Short Videos are Moving Up 

The short attention span of today’s consumers means interaction rates are usually higher with video content that is brief yet still informative.  This has made short videos extremely popular as there is minimal room for material that may make viewers lose interest.

Why are short videos popular?  You can make them quickly with little to no effort, leaving extra time to create multiple videos on numerous topics for your audience.  You can easily send your message with the most preferred video content and gather shares from social media engagement.

The most notable short-form videos going into 2023 include:

  • TikTok videos
  • Instagram Reels
  • Instagram Stories
  • YouTube Shorts
  • Facebook Reels

If you pay attention to social media, you may also notice that popular short videos trend regularly.  They are addictive and shareable.

Improve SEO with Closed Captions 

As mentioned, short clip videos are becoming more popular every month.  However, did you know that having closed captions within your video is favored by search engines?

More and more online consumers are watching videos without sound.  Captions will make the video accessible for viewers who prefer this way of watching and anyone with hearing impairments.  This ensures a positive experience for everyone.

SEMrush has stated that captions within your videos get indexed and are a reliable source of keywords for search engines.

The future of content is consumer-centric. The goals are to consistently deliver value to your consumers and provide content that attracts readers to interact with your brand across multiple platforms.

As always, we’re here to help you succeed.  If you’re not sure how to position your business in these new content marketing trends, give us a call.  We look forward to a year full of content discovery!

 

 

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