Content Order Tips To Make Ordering Easy Part 1
A good content order description gives the writer all the information necessary to get you the right content on the first draft. Bad order descriptions often result in a revision request, perhaps even two or three. We’ll take a “bad” order and transform it into one that will quickly produce the type of content that we really need.
In the beginning, there was the word. From the word came the article but not without some help – namely, the order description. A good content order description gives the writer all the information necessary to get you the right content on the first draft. Bad order descriptions often result in a revision request, perhaps even two or three. In the end, both parties are frustrated: As a client, you’re annoyed because you didn’t get the SEO article you were expecting on the first try. The content writer is just as frustrated because the rules of the game keep changing.
We’ll take a “bad” order and transform it into one that will quickly produce the type of content that we really need.
The order title should cover what you want the article to be about. It’s the hook for the authors to choose your assignment, so it should be clear and succinct. The title in our example is ok, but the more specific your title is, the better the SEO content will be. Here are some great order titles:
- Top 5 health apps for Android
- how to install light bulb fittings
- positive article on durian diets
Please avoid titles like “Choose your own title.” This hides the subject of the article, making it harder for the right article writer to find your order. Instead, simply enter your topic. You can tell the author to write an awesome title in the instructions.
The category should match the title or instructions. If you’re not sure if your order fits, choose miscellaneous. Here, we have “animals” for an order on ham sandwiches. While ham comes from pigs, this isn’t the right category, and a content writer will have a harder time finding it. Authors search by category for articles, and misclassified articles are harder for the right author to find.
This is one of the most important decisions in your order. What are the requirements of your article? Should it be SEO content or more focused on the reader? The higher your expectations, the more sense it makes to place your order with a higher star quality. Place research-intensive writing at a quality level where you know the writer will be paid for the work needed. This increases the satisfaction on both sides: The writer knows it is worth putting in the effort, and you receive exactly the order you paid for. Also, please understand the difference between the quality levels. Our FAQ and samples can give you a sense of what level works for you. Our most popular level for both SEO content and reader-focused content is 4-star quality.
When in doubt, choose a higher level to minimize frustration and revision requests.
The processing time is not your delivery date. It is the amount of time you’re giving the content writer to write. We often get questions on why an order isn’t done when the processing time is high. While giving authors 3 or 5 days for a 500-word SEO article is generous, as in our example, it can lead to significant delays because when an article writer exceeds the processing time, the order returns to the author pool, and the next author has the same 3-5 days to complete the order. We highly recommend a 1-day processing time for orders of 500 words or less. For orders between 500 and 1,000 words, choose 1 or 2 days, depending on your schedule.
The minimum word count is the shortest article authors can submit to you; the maximum is the most you’ll pay for the SEO article. This is pretty self-explanatory and depends on your budget and the goals you have for your custom content.
It certainly makes sense to think about the general length of article you need and select the length in correspondence with the topic. As you can see below, it can be difficult for the author to compose a thorough instruction manual for replacing a car exhaust in 300 words.
Additionally, the permission to go over the word count could be off-putting for an article writer. Any client would love words over the count – it’s free content! Authors see that as trying to get something for nothing. You can increase your number of words at any time, but it’s best to accurately estimate your article length before placing the order.
Note that if you are ordering multiple articles in one order, your word count needs to cover all items. In other words, your order title is “16 articles on Molly Ringwald movies,” and you want each article to be 500 words. Set your count to 8,000 words for the content writer to fulfill this order, and adjust your processing time to 7 or 8 days. A better way to handle this is to place 16 orders with the title “SEO article on Molly Ringwald movies” at 500 words and a 1-day processing time. Our tutorial on bulk orders can help you with these situations.
We also recommended leaving a bit of leeway between the minimum and maximum number of words so that the writer is not set with an impossible boundary. Writers don’t want to go over, and they can work very hard to hit your number exactly.
Please use our SEO Options for any keywords you need. Not only does the tool put your keywords front and center for the article writer, but you can highlight them afterwards to see their placement. So many clients use the SEO Option for keyword density that authors depend on it to ensure that they comply with client wishes. Make it easy for yourself and the content writer.
Focus on one or two keywords. The more keywords you ask for, the higher total keyword density and the more diluted your SEO content becomes. You want to avoid Panda and Penguin, so you want focused SEO content that adds insight for your reader. Use the plurals/variants option to track these keyword forms, like “ham sandwich” and “ham sandwiches.” Authors avoid articles with long lists of keywords, like our example, even if they’re related or only required once.
Also, make sure your article writer has enough room to put your keywords into full sentences. Asking for “ham sandwich” 13-15 times in a 350-word SEO article results in a very high keyword density and marks you as spam. It also makes the writing repetitive and boring.
That’s just the framework of the order. We’ll get to the actual instructions in part 2 next week.