How to Create Social Media Teasers that Convert
Among 18- to 29-year-olds in the United States, a staggering 88 percent use social media on a regular basis. If you want your content to be seen by more people, then reaching your audience on social media is an ideal place to start.
CodyTextbroker Marketing and Communications
Through social media, you can release teasers that attract viewers and get them interested in your content. If they like your social media teasers, then they are more likely to click on your links to videos, blog articles or any other form of content.
For that reason, the social media teaser can be just as important as the content itself. There are several universal tips that can help you create better social media teasers, but there are also a few specific tips that relate to particular social media platforms. Whether you’re crafting content to share on Facebook, Twitter or LinkedIn, these suggestions can help.
Writing a Meta Description
When you search for something online using a search engine like Google or Bing, you’ll end up looking at a long page of search engine results. This is aptly named the SERP, or search engine results page. If you look carefully at the results, you’ll notice that each item on the list features a headline, a web address and a meta description.
Most people are drawn straight to the headline. However, after that headline is read, eyes move down to the meta description. This description is a brief summary of the article or the content, and it helps people decide whether they want to click on the link.
Your meta description should, first and foremost, give readers an understanding of what they will see when they click on the link. However, it shouldn’t give away the total value of the content. Otherwise, readers might think they have already seen all the relevant information. It also helps to include your keyword or phrase somewhere in the meta description, which can help boost SEO value. Finally, be aware of character limits. A great meta description will fall somewhere between 100 and 170 characters.
Posting a social media teaser on Facebook is an opportunity to generate interest in your content. Your teaser should be short but captivating. There is so much content on Facebook at any given time that it takes something special to stand out from the crowd. However, be aware that long teasers will be cut off, and users will have to click on the “See More” tag to continue reading. Since few people ever click to see more, you’ll want to set your teasers between five and 20 words at the very most.
A great rule of thumb for a social media teaser on Facebook is to highlight the value of the content right away. In a meta description, you might be trying to summarize the content. On Facebook, an alternative strategy may be better. Instead of trying to sum up the content in a few words, highlight why it matters. What will people gain if they click on your content? How will your content improve their lives or their businesses? What sets your content apart from the next post on Facebook? Try to succinctly showcase why your content can be valuable within the social media teaser.
Twitter is already a medium that values succinct communication. Although Tweets were once capped at 140 characters, they have been extended to 280 characters. However, you certainly don’t need to use all of those characters in your social media teasers for Twitter. Instead, sticking to a range of 75 to 125 characters keeps your message short and to the point.
Use action words in your Tweets to show excitement. Verbs direct people to click and showcase action which makes the teaser more appealing and more engaging. Also, don’t forget about hashtags. Hashtags are searchable on Twitter, meaning your teaser might be seen by more Twitter users than just the ones who actually follow you. Beyond that, a hashtag can offer insight into your content without a full sentence. If you’re sharing an article about the best foods in New York City, for example, the hashtags themselves could be teasers. Adding in #pizza or #bagels is a peek into the items in the list, but it’s not so obvious that it gives away your content before the click.
Sharing content on LinkedIn is a great way to connect with a business-focused audience. LinkedIn users are often professionals, so relevant content can be hugely successful when shared through this platform. People typically spend less time on LinkedIn than on other social media sites, so your teasers should clearly show value right away.
While having a teaser that is appealing is the goal, steer clear of overtly obvious click bait. Instead, opt for a subtler approach. Over-the-top click bait won’t be as successful among busy professional users. The length of your teaser should be somewhere between 15 and 25 words. Also, pay attention to character count. Anything longer than 140 characters can be cut off, shortening your message.
Creating great content is one of the keys of marketing. However, just as important is attracting a bigger audience to that content. Through social media teasers on platforms like Facebook, LinkedIn and Twitter, as well as through meta descriptions in search engine results pages, you can appeal to more users and increase the reach of your content.
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