8 SEO Tools Every Small Business Should Use
Any business, large or small, should be using SEO to improve their online footprint. Here are the 8 best tools to help execute your SEO strategy.
SEO, or search engine optimization, is a necessary part of running a business with an online presence. For small business owners, the internet is a wonderful way to reach new clients. In order for prospective customers to find you online, however, your content needs to be optimized for search engines like Google. Fortunately, there are plenty of tools that can help. Here are eight of the best tools for improving small business SEO.
1. Google Analytics
One of the most popular SEO tools in the world is Google Analytics. This is a free SEO tool that provides small businesses with a wealth of information. Installing Google Analytics on your website allows you to track all kinds of data. With Google Analytics, you can see how many page views your website gets in a day as well as how many of those views come from unique visitors. You can gather helpful data about your audience, and you can learn how visitors are getting to your site. All of this information is incredibly valuable, and it is completely free.
2. Answer the Public
Small businesses can sometimes struggle to find the right keywords or to create content around specific keywords. One way to solve that problem is with a free tool called Answer the Public. To use Answer the Public, just type in a keyword that you know is relevant to your business. Then, watch as the tool pulls up a wide range of sample questions surrounding that topic. With this information, you can start to answer those questions and provide helpful content to your audience. Often, you might discover new questions that are being asked that you hadn’t thought of before.
Another handy SEO tool for small businesses is Siteliner. To use Siteliner, just enter your website address into the bar. The free program will quickly scan your entire website to reveal whether you have any duplicate or copied content. You can also see the average page size, whether your website load time is fast or slow and how many inbound and outbound links you include in the content. Since duplicate or copied content impacts your SEO negatively, Siteliner is a helpful tool to use. There is a premium paid version of Siteliner available, but most users stick with the free version.
4. Google My Business
When Google+ was introduced, it was largely deemed as unsuccessful. However, it is no secret that businesses with a Google+ page enjoy a boost when it comes to search engine results pages. If you want to rank higher in Google searches, it pays to have a Google+ page. The quickest and simplest way to do that is through Google My Business. This is a free tool that boosts your SEO while making it easier for potential customers to find you.
5. Portent’s Title Generator
Ready to create more content but don’t know where to start? A fun take on creating content titles is Portent’s Title Generator. Just input the topic or keyword you want to discuss, and the tool will come up with a specific title to guide your writing. If you’re struggling with writer’s block, and you want to explore new angles on a subject, this title generator is ideal. It helps you stick to your SEO-mandated keywords, and it can breathe some fun into content creation. Plus, it’s another totally free program.
6. Screaming Frog SEO Spider
For many small businesses, the idea of manually auditing an entire website is completely overwhelming. However, it’s important to make sure that there are no broken links, missing meta tags or error codes. With the Screaming Frog SEO Spider, you can sit back and let the tool do a complete audit of your website. Although Screaming Frog does have a number of paid services available, the SEO Spider is a free tool that small businesses should definitely be taking advantage of.
Small businesses who are ready to dig deeper into their website’s SEO may be interested in a detailed tool like SEMRush. When you enter your website into the dashboard search, you’ll get back more data than you ever knew you needed. You can find out what people are searching for when they find your website, traffic analytics, your website’s top organic keywords and even suggestions for related content. SEMRush is comprehensive and a top pick for marketing professionals. While there are limited free services available, you’ll need to pay to make the most of SEMRush.
8. Google Keyword Planner
If you want to begin improving your SEO but you aren’t sure where to start, the Google Keyword Planner is a simple but effective tool. It’s especially valuable for small businesses who are thinking about setting up a pay-per-click ad campaign through Google. With the Google Keyword Planner, you can figure out which keywords might be most effective in your industry. You’ll learn the volume for certain keywords, which shows you how popular each keyword might be and whether it’s a good fit for your content or your advertising. Google Keyword Planner is another SEO tool that is free to use.
Any business, large or small, should be using SEO to improve their online footprint. If you’re using Textbroker for content creation, then one or more of these tools can help you boost your content and ensure that it is optimized for search engines.
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