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Five Content Marketing Aids: Content Creation and Seeding

We previously introduced tools that can help you generate ideas and manage your content. But there are many other sources that can also facilitate the work of content managers, allowing them to save valuable time. Below are five convenient aids that can be particularly useful when it comes to content creation and distribution.

We previously introduced tools that can help you generate ideas and manage your content. But there are many other sources that can also facilitate the work of content managers, allowing them to save valuable time. Below are five convenient aids that can be particularly useful when it comes to content creation and distribution.

Content Creation

1. Piktochart

People retain almost 80 percent of what they see – but only 20 percent of what they read. So complex data can be easily and clearly presented via infographics. Furthermore, good infographics are almost invariably shared on social media: All of which make Piktochart a popular content marketing tool.

Whether you need a diagram, chart or interactive map, Piktochart offers a wide variety of visual tools to facilitate the creation of infographics. You can customize existing graphics to your own requirements or create totally new ones. Different templates and backgrounds can be selected, and there is a keyword search for locating and adding suitable images and icons. There is also a facility to customize your infographic by uploading your own pictures.

All the infographics you create can be downloaded or shared via social media. Piktochart has a simple drag-and-drop interface, and it’s also possible to log in via Facebook or Google+.

A Pro-Piktochart Account version (with a wider selection of templates) is available and costs $29 a month.

Our Data-Driven Journalism article contains more ideas for creating infographics.

2. Qzzr

It’s not just BuzzFeed that understand the potential of using question-and-answer games.

An entertaining quiz is a great way to interact with your target group to generate social media shares and bring traffic to your own website. In addition, a good quiz demonstrates the expertise of the creators, offering an interesting insight for the target audience.

With Qzzr, you can easily create any kind of online quiz and share it across social media. Different backgrounds and images can be selected, and corporate names and logos can also be integrated. In addition, Qzzr also offers extensive evaluation options.

Qzzr also works on smartphones. Remember to give your quiz a striking title that should be kept as brief and relevant as possible.

The basic version is free and allows the creation of an unlimited number of quizzes, and a Pro version with extra features costs $299 a year.

3. Prezi.com

Prezi was originally developed as a presentation tool for architects. It’s a software application for presentations that text, pictures and videos can be inserted on.

Unlike PowerPoint, Prezi’s presentations are not arranged in linear form. Instead, everything appears on a large white sheet and is activated purely by mouse clicking to zoom in and out.

Given Prezi’s innovative visualization options, the tool has great potential for content marketing. For example, it’s suitable for visualising data and ideas, for video presentations, mind mapping and storytelling. Presentations can be shared with other users and also integrated with your own site.

The basic version is available free of charge; however, all presentations created are publicly visible. A Professional version – which keeps presentations private – is also available, starting at $10 per month.

Content Seeding

4. Hootsuite

Do you want to use multiple social media channels while simultaneously tracking your activities? Then you are sure to be interested in Hootsuite, the social media management tool.

This platform allows you to post content on multiple social media channels with one click and then directly track all activity.

On Twitter, tweets, retweets, mentions and direct messages will be displayed at a glance, and Hootsuite also enables you to respond directly to followers and fans.

Hootsuite also provides the option to schedule tweets and Facebook posts, and it has tools for analyzing social media traffic.

Three social media profiles can be managed simultaneously in the free version and increases to 50 in the Pro version, costing $8.99 per month.

5. Buffer

Buffer is another tool that makes it easier to post on various social media channels.

Via Buffer, profiles can be managed on Facebook, Twitter, Google+ and LinkedIn, and whether it is an article, video or image, all posts can be activated and terminated by automated scheduling.

In addition, Buffer provides various statistics and analytical options, shows the number of clicks on posted links and gives examples of successful posts.

Though Buffer is somewhat less complex than Hootsuite, it does give useful feedback on interactions and responses to posts.

A free account allows you to manage one profile on the channels listed above while the Pro version ($10 per month) increases this to 10 social media profiles and also allows access to two further team members.

Conclusion:

Whether it’s sourcing content ideas, managing projects, creating content or distributing it, companies can use these innovative tools to improve their content strategy, reach as many people in their target audience as possible and gain a competitive advantage over their rivals.

The content marketing cycle should always include a strategy for measuring its efforts, and Sabine Langmann from “mindshape” offers some tips for measuring success in her guest article.

 


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