Why Targeted Job Descriptions Are More EffectiveThan Generic Ones
The good news is your company is growing. It’s time to get targeted job descriptions. To start, the job description title is the first thing your prospective employees will see, so it must grab their attention immediately. While creativity can make your job title stand out, it can also hurt you in that prospects may not click on it. Avoid vague terms and stick to the titles that people want to see. Although you may love calling someone a “numbers guru,” your candidates will look for titles like “mid-level accounting manager.” Integrate standard industry titles that people will recognize by using good SEO practices that maximize content optimization.
Keep in mind that you want candidates to find your company and your open position. They will input commonly used terms, so use brief descriptions of one to four words for the title. At the same time, it should also reflect the job’s content, purpose, and scope. Creating a job title that is specific and recognizable will benefit SEO. Choosing the right keywords is integral to candidates finding your listing. Neglecting targeted job titles will result in fewer people finding your opening as your listing may not even appear on the job seeker’s results page.
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Targeted job descriptions take a lot of planning even before you get to the writing process. By the time you round up all the essential information to include, you may be called away to your next project and end up writing the description yourself when pressed for time and forgetting half of what a top job description needs. What can you do? The solution is to hire freelance job description writers, but where can you buy job description content? If you don’t have in-house writers, you have several choices.
Many online agencies have a staff of writers that can create targeted job descriptions for you. However, while they provide a source to buy job description copy, you may have to commit to a package for other services at the same time. If you don’t need those services, you’re wasting money that could be better spent on different aspects of your business.
Thousands of freelance writers advertise their services online. This route is more cost-effective than going with an agency, but do you know what you’re getting? Does the writer have the necessary knowledge to deliver effective job postings? You’ll have no guarantee.
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When writing effective job descriptions, you need to find an ideal balance between providing a sufficient description so candidates understand their potential role while keeping the text concise. Your description needs essential components because, according to the Pew Research Center, 79% of Americans in the last two years have turned to the internet to discover job information. Because of these statistics, it’s becoming increasingly important to include the correct information to optimize your listing to increase views and achieve successful hires.
One of the foremost concepts to keep in mind is that people in your candidate pool will seek specific elements when looking for their dream job. Effective job descriptions have several essential components you should include to attract the right candidates. Make sure you include the following elements:
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Find your perfect writer at Textbroker today and buy job description content!Prospective employees want to see most if not all of these elements in your job description to determine whether or not they wish to apply. One of the most essential elements is including a salary range, along with additional benefits. According to Indeed.com, about one-quarter of job applicants indicate that compensation is the most critical part of a job description as it will help determine if your opening is suitable. Attractive rewards and benefits will also entice the right people to apply.
Start With ExplainingEssential Job Functions
Start the description with an engaging one- to four-sentence overview of the job’s major functions. You’ll want to indicate how this position contributes to your company’s objectives and how it may contribute to society as a whole, how it can solve existing business problems, and possible opportunities for advancement. Describe the position’s duties, but when doing so, avoid minutiae and briefly describe approximately four to seven job functions listed in the order of importance. A good way to do this is through bullet points or a numbered format. Focusing on growth and development is a good way to avoid boring job descriptions while still providing needed information.
Effective job postings will also make the duties appear exciting and engaging as you want to attract goal- and action-oriented candidates. You’ll also want to provide enough detail for candidates to determine if they’re qualified for the position. Indeed.com also indicates that more than half of those looking for a new position note that the quality of the job description plays a part in determining whether or not they will apply.
Add a Disclaimer to Your Job Description
Toward the end of your job description, add a disclaimer that the text does not cover or contain a comprehensive listing of activities, duties, or responsibilities required of the person who fills the position. At the same time, you’ll want to create a sense of urgency for the job so they will feel compelled to apply. Achieve this urgency by indicating specific starting dates and including a designated person’s contact information instead of a generic email address.
Don’t Forget To IncludeYour Company’s Mission In Your Targeted Job Description
When attempting to attract top talent, always include your company’s mission statement as part of an effective job description. The best applicants will look for a mission statement to see if they fit in with your company’s vision. A strong mission statement encourages people to apply because it provides positive values and beliefs that create a unique cultural environment. Applicants look for positions that allow them to work with like-minded people. Your mission statement should clearly reflect those values. Not including one in your job description could allow that unicorn applicant to remain elusive.
Hey!Think Like A Marketer
Essentially, a good description sells your company. Hook your applicant with details that make your company unique as it’s an introduction to your brand. Ask yourself why a candidate would want to work for you. Job descriptions should always include details about company culture.
Another element to consider is adding a company video to your job description. Over the last few years, video has been one of the hottest online marketing trends. Consider having someone from your company showcase the job offering to convey pertinent information and present your company in the best possible light. Job openings are a two-way street. Not only are you evaluating applicants, but job seekers are also evaluating you. Anything you can do to make your company stand out will help attract top candidates. While adding video helps, don’t forget to add pertinent keywords in your description, too, as the right ones will also entice applicants.
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Pro Tip:Avoid Abbreviations and Acronyms
Although jargon, abbreviations, and acronyms may be a part of your daily language in the workplace, don’t include them in your job descriptions. Candidates reading the description may not be familiar with them or may even become confused, causing them to bypass your job altogether. Instead, use clear, direct language with strong words, avoiding filler. Candidates will judge your job description on even the most minor details, so double-check spelling and grammar too. Don’t let a slight mistake scare away your best candidates.
Why buy job descriptions from Textbroker?
Textbroker Is the Best Source To Get Targeted Job Descriptions
Targeted job descriptions take a lot of planning even before you get to the writing process. By the time you round up all the essential information to include, you may be called away to your next project and end up writing the description yourself when pressed for time and forgetting half of what a top job description needs. What can you do? The solution is to hire freelance job description writers, but where can you buy job description content? If you don’t have in-house writers, you have several choices.
Hire an Online Agency
Many online agencies have a staff of writers that can create job descriptions for you. However, while they provide a source to buy job description copy, you may have to commit to a package for other services at the same time. If you don’t need those services, you’re wasting money that could be better spent on different aspects of your business.
Working With a Freelance Writer
Thousands of freelance writers advertise their services online. This route is more cost-effective than going with an agency, but do you know what you’re getting? Does the writer have the necessary knowledge to deliver effective job postings? You’ll have no guarantee.
Buy Job Description Content From Textbroker
Textbroker provides the ideal solution to your needs. Our platform allows you to hire freelance job description writers who know their craft and quickly produce the copy you need. Plus, you’ll never pay for content that doesn’t meet your criteria. We guarantee you satisfaction!
Find your perfect content writer at Textbroker today and buy job description content!
Get Targeted Job Descriptions FAQ
What Should a Job Description Include?
Essential components of a job description include an overview of job functions, the job’s purpose, a focus on growth and development, required education, experience, skills and abilities, qualifications, working conditions, salary and benefits.
Where Can I Find Professional Job Description Writers?
Textbroker has the widest selection of job description writers at various price points. Choose from hundreds of qualified writers ready to work for you.