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What Is the Purpose of a Press Release?

Public relations might not be your strong suit, but it’s a great strategy for businesses. Press releases are part of the PR strategy. However, most people aren’t sure how to use them.

These are just some of the goals you can reach using press releases as an instrument of PR:

• Increase brand awareness


• Boost your SEO rankings


• Increase website traffic


• Attract new leads and customers for your business

Depending on the information you want to communicate to the public, there are different types of press releases to use:

• Event press release


• Book press release


• Product launch press release


• Business press release


• Partnership press release


• Rebranding press release


• Award press release

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What Does a Press Release Look Like?

Knowing how to write a press release is also valuable when hiring a freelance writer for creating it, as it helps you to give him the right information in the briefing. This is the basic structure of a press release:

• Headline
  This can also be called a title. It should be short and relevant to your announcement as well as engaging so readers want to click and learn more.


• Media contact
  The goal of the press release is to get people interested in you and what you’re doing. Make sure you provide a contact for anyone who wants more information.


• Dateline
  This is the date that the press release is written or the future date of publication if you already have one in mind.


• Introduction
  Here, you mention your company’s location as well as the pertinent information. This includes the who, when, what, where, and why.


• Body
  This can span multiple paragraphs and include supportive information. If possible, provide a quote to the press release writer to make the body more interesting. It should then move to additional but relevant information. If more words are required, nonessential info can be included, but don’t just include filler text.


• Boilerplate
  A brief paragraph (a couple of sentences) can be provided about the company. Concisely explain who you are and what you do.


• Close
  This is where you give your company’s contact information (name, address, phone number, email, etc.) and include a call to action, such as asking people to call for information or sign up for a newsletter.

Why Should You Hire a Press Release Writer?

When you hire a press release writer, you are making it easier for you to do your job and focus on the things that are more important to you.

If you buy a press release, you get a variety of benefits. These include:

• The ability to concentrate on core business requirements


• Better quality writing because you may lack writing skills


• Improved results because freelance writers are professionals and know how to write effective press releases

Where to Find Professional Press Release Writers

Generally, people search for cheap press release writers, but this might not be the right way to go about it. You should be considering where to get press releases written by professionals. There are many possibilities to buy press releases. You can work with an agency or a freelancer or order content on various platforms, such as Textbroker.

Working with a freelancer can have many perks. You want to keep costs low and have quality content at the ready. Freelancers don’t have big offices to maintain, which means they can charge less than a staff writer. You don’t have to deal with placement costs and can talk directly to the writers instead of managers or third parties. These things can save you money, and if you choose the right freelancer, the quality is still excellent.

If you choose to work with an agency, you might work with the same person each step of the way. This is called a point person, and he or she makes sure that a suitable writer is used for your field, industry, and needs. They often guarantee the work and ensure your satisfaction.

Often, when looking for a press release writer, it’s best to use a platform like Textbroker. You have a larger selection of writers here. The model is time-saving and scalable for most companies. Since there are so many authors, you can pick and choose based on their experience with a topic and so much more. Plus, you can often determine the budget, level of quality, and even language.

When considering where to get press releases, an in-house copywriting department may also cross your mind. This option allows you to go directly to your staff and know that they are working for and not against you. However, this means searching out the right talent and paying them a full-time, permanent salary. Many company owners can’t swing this, or it’s just not a high enough priority.

Find a qualified press release writer for hire!

WhyTextbroker?

Most people find that it is best to work with an online platform. Textbroker is one of the most popular and for many good reasons. Take a look at why you should consider Textbroker:

• Scalability – This means that our authors are capable of adapting quickly to your needs. We are here to help you find what you require and are quick to change when the market demands it.


• No fixed costs/Pay per word – When you pay by the word, it ends up costing less. Other platforms might ask for a specific dollar amount, but that means you likely pay more with them. Here, you pay based on the overall word count you select.


• Great choice of writers – We’ve got a full pool of writers who can write about almost anything. They list their favorite topics or areas of expertise for you to see on their author profiles. This means you’ve got options, regardless of the content you require.


• Filter options – Are you looking for a Spanish writer? Do you want someone who is a professional press release writer? You can filter your results to get exactly what you want.


• No paperwork – Everything is completed online, which means you don’t have any paperwork to print out and file away. You can create a free account and keep everything safe and accessible there.


• Duplicate content check – We make sure that content is checked for plagiarism. Your piece isn’t going to have blocks of text from other articles on the internet. This helps with crawlability and reduces your risk of getting ranked lower in search engine results.

Hire Press Release WritersFAQ

How long should a press release be?

Though the amount of words used can vary, most press releases are between 300 and 500 words. The goal is for it all to fit on a single page. You may have multiple press releases to talk about different events, products, or newsworthy content.

How to submit a press release?

Learning where to send a press release is the next step. You can send it to newspapers, TV news stations, radio stations, blogs, and podcasts. There are also press release distribution services, which takes distributing a press release out of your hands. Famous examples are Cision’s PR Web, e-releases or PR Underground.

How much does a press release cost?

Press release writer rates can vary based on different things. For example, high-quality content is going to cost more. If the topic is technical or you want a writer with a lot of experience writing press releases, this is also going to affect the price. Content Agencies are usually more expensive than freelance writers and content platforms, such as Textbroker.

How to make sure your press release gets opened?

There is a variety of factors that can influence when or if the press release gets opened. The headline needs to be punchy so that people want to learn more. You should also consider adding images or videos to your release, sending it at the best time for your particular audience, and promoting it on your social media channels.

What are the seven parts of a press release?

The seven parts of a press release include:

• Headline


• Media contact


• Dateline


• Introduction


• Body


• Boilerplate


• Closing

When is the best time to send a press release?

Shockingly, the best day to send out a press release is Thursday when open rates can be up to 26% higher. The best time to send the content is between 10 a.m. and 2 p.m. Editors tend to open about one-third of their emails during this time.

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