Between 38% and 45% of the American workforce is freelance, with MBO Partners reporting 72.9 million independent workers in 2025. Rather than having a salaried position, freelance employees make money one job or project at a time. In the world of writing, the percentage of freelance employees might be even higher. While businesses realize the value of quality written content, it doesn’t always make financial sense to hire a writer as a full-time employee. Freelance writing can take on many forms to benefit your business.
Different Types of Freelance Writing
Blog Posts
If you want to attract visitors to your website, then you need to add new and relevant content regularly. Blog posts are often the best way to cover a wide range of topics pertaining to your business. Hiring a freelance writer can be the best way to produce meaningful, well-written content. You can control the topics and direction of the content by supplying your writer with blog titles, outlines, key bullet points and keywords to use. Then, they can create content that helps your business put its best foot forward.
Technical Writing
The field of technical writing is filled with freelance professionals. Technical writing can cover a range of industries, but it often means writing highly detailed, technical guidance for a specific audience. If your business creates machinery, for example, you might hire a freelance technical writer to craft the operation manuals for those machines. This doesn’t need to be flowery or SEO-driven content; it needs to be focused and geared toward niche readers. Technical writing involves research and attention to detail, so it makes sense to bring on a freelance professional to handle the project.
Website Copy
When someone types your full website address into their browser and reaches your homepage, are you proud of what comes up? It’s important to have website copy that describes your business, your services and who you are as a company. Even if you’re passionate about what you do, it can be hard to put that all into words. A professional writer can craft website copy that draws in readers, is clear and keeps people on the page. Website copy starts with your homepage, but it can also include the text for landing pages, an about us page, a contact page and any other pages that potential customers might see.
Real Estate Writing
Freelance writers can also help real estate businesses improve their content. When you’re selling a home or a plot of land, pictures are key. However, a great description of the property can be just as captivating. There may be times when you need to write content that will attract potential buyers and get them to reach out to you. Professional writers can craft a strong call to action that encourages buyers to take the next steps. When a hefty commission is on the line, it’s worth investing in quality writing services that can make a difference.
Catalog or Product Descriptions
Any retail business will need to create product descriptions for its inventory. The more items you have to sell, the more work it takes to craft distinct product descriptions. It’s important for each product to sound unique and appealing, but the descriptions also have to be accurate. Finding that balance can be tricky, which is why it’s often a good idea to hire a writer for the job. Hiring a writer in a freelance capacity means that you can have great product descriptions for a website launch or for the publication of a new catalog.
Press Release Writing
A press release is a way to announce something new for your business. You might create a press release to announce a new hire for the company, or you can use a press release to tell the public about a new service or product that is available. A press release is your means of communicating something important to the world. Make sure that the press release does your business justice by hiring a professional to draft it. Freelance writing sites like Textbroker can connect you with writers who excel in creating captivating and effective press releases across a wide range of industries.
Legal Writing
Freelance legal writers are able to craft legal content for lawyers, legal firms or companies that are marketing to the legal industry. A legal writer might need to write the copy for a law firm’s website, or they can write up brochures for prospective clients. In a more advanced capacity, a writer might draft legal briefs or summarize the results of major court cases. Legal writers need to be familiar with the legal system and communicate well in writing. For this specific combination, hiring a freelance professional is often the right choice.
Video Dialogue Writing
An often overlooked form of writing that freelancers can take on is video dialogue writing. Many businesses create video content, and the images and videos used are often the focus. However, there also needs to be quality written content to complement the visuals. A writer can help put together the dialogue for a training video or the narration for a short creative film.
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Why Hiring Freelance Writers is Good
Even if you recognize the need for written content, you might still question whether it’s worth hiring a freelance writer. Some small business owners or marketing professionals love writing, and they have the right education and training to craft great content and copy on their own. However, there are just as many individuals without that training, and many more simply don’t have the time or desire to become professional writers.
Discover why hiring freelance writers can be the best way to generate and maintain quality content for your business.
Bad Writing Can Ruin Your Brand Image
Have you ever looked up a company online and been immediately discouraged by its website? If so, you’re not alone. Many people decide not to work with a company or buy products on a website if the writing is bad or rife with errors. Spelling errors and grammatical mistakes are unappealing, and they can make a business look unprofessional.
If you or your current employees are handling the writing for your company, think about whether they can do an effective job. After all, everyone has their own duties to carry out, and writing may not be their main skill. While it’s tempting to have an all-hands-on-deck approach to writing, it could end up being a mistake. A better idea is to hire a freelance writer to make sure that your business and your website are appealing and professional right from the start.
You Don’t Have the Time to Devote to Content Creation
Whether you’re a marketing professional or an entrepreneur with your own business, there’s a good chance that you already lead a busy life. If your schedule is packed on a regular basis, content creation might slip to the bottom of your to-do list.
If you’re always behind on your editorial calendar or you don’t have an editorial calendar, it’s time to start thinking about hiring a freelance writer. By delegating this task to a professional writer, you can check it off your list and prioritize the other important aspects of running a business.
A Great Freelance Writer Can Convert Readers
Writing is a skill. Persuasive writing is an even more advanced skill. A freelance content writer will be able to do more than just put words on a page. While SEO might be a function of their writing, it’s far from the primary objective in most cases. Instead, a freelance writer is someone who can tell a story, capture an audience and encourage people to make a choice.
In marketing, a lot hinges on whether content is persuasive. At the end of a blog post, will the reader be tempted to click on a link and keep exploring the site? If the writing isn’t persuasive or effective, they may close the tab and head elsewhere. A great writer is one who can convert readers into leads and perhaps even leads into customers. A great freelance writer reaches your readers on a deeper level and establishes a meaningful connection.
You Pay Only for the Writing You Need
Many excellent writers work in a freelance capacity, and you can hire them for specific projects. This works well for businesses that are reluctant to bring on a full-time employee.
Through freelance writing sites, you can connect with a writer who understands your company’s vision and has experience in your industry. Then, you can hire them for specific projects. You’ll only need to pay for the writing that you need to complete a project. When you’re ready to begin something new, just reach out to that same freelance writer. You can pick up right where you left off, and you can even continue in the same voice and tone as before.
There’s Minimal Commitment Involved
As your business grows, it can be tough to determine who to hire and what to commit to. Freelancers provide a solution. Hiring full-time professionals involves risk. If business dips or income isn’t readily available for a short period, you still have an obligation to the people you employ. With a freelance writer, there isn’t the same level of commitment. You can place orders when you’re able to, and you can put writing on hold when necessary. This makes freelance writing sites especially appealing to growing small businesses.
You Can Work With Multiple Writers on Multiple Projects
Finally, keep in mind that you don’t have to commit to working with a single writer. In fact, many writing sites give you the opportunity to work with several writers at the same time. This may be helpful if you have a big project that requires a lot of content all at once. It also gives you the chance to try out several writing styles or pick different writers for different types of content.
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Freelance Writing Solutions
Finding freelance writers can be an overwhelming task. There are hundreds of thousands of freelance professionals online, but not all are created equally. Fortunately, freelance writing sites bring together a variety of writers to choose from. Textbroker makes it easier than ever to hire a freelance content writer for all types of content creation projects.
Choose From a Wide Range of Authors
Some businesses may require highly technical writers who do a lot of research and write for a B2B audience. Others are writing for a more casual audience at a much lower price point. Either way, you’re more likely to find the freelance content writer you need if you have a wide selection from the beginning. Writing sites like Textbroker allow you to choose your writer, the type of order you want to place and the price point that best suits your budget.
Take Advantage of Plagiarism Protection
Working with a freelance writer found online can raise concerns about plagiarism and the use of artificial intelligence (AI) tools. Not only is plagiarism a breach of your agreement with a writer to create original content, but it could also cause your website to be ranked unfavorably in search engines. Similarly, content produced by AI tools can read awkwardly and be inaccurate. This can drive away your potential customers.
Fortunately, writing sites like Textbroker have built-in plagiarism protection and AI detection. Any content you purchase will be compared to all orders ever placed through Textbroker as well as all content found on the web. Textbroker also runs all content through a proprietary AI detector. With these tools, you can rest assured that the orders you’re paying for provide new, valuable, human-written content for your business.
Optimize Your Content With SEO
SEO, or search engine optimization, can be an effective tool when you’re creating, promoting and distributing content. By choosing a writing site where authors are familiar with SEO, it’s much easier to integrate keywords into your content organically. You can specify what keywords you would like to use and your desired keyword density. Using those guidelines, authors can write blog posts or website copy optimized for search engines.
Enjoy a Simple Billing System
One of the most complicated aspects of working with freelancers is the billing process. If you’re working directly with a freelance writer, you might need to draw up contracts for each project. Every writer has their own preferred form of payment, and keeping it all straight can be complicated.
Freelance writing services like Textbroker streamline the whole process. The processing and billing instructions are straightforward, and you’ll only ever pay a single account. There is no tax information, and you don’t have to sign multiple contracts to work with multiple writers.
Benefits of Hiring Freelance Writers
Freelance writing can be an effective way to increase the quality of your content and the image of your business. Through Textbroker, you’ll be able to find a wide variety of authors ready to tackle your next writing project.
Need help creating unique, high-quality content?
Join over 53,000 customers worldwide and use Textbroker to help you find the perfect freelance writer.