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Here’s how to create the perfect order briefing for our content writers:

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Your briefing is fundamental to the creation of custom content. With it, you can significantly influence the quality of the content you order.
Follow this simple rule of thumb: The more detailed the brief, the better the result.
Keeping these critical points in mind will ensure that you receive the content you envisioned –written to your specific requirements.



  • Length: Due to the large number of factors involved in creating high-quality content, there is no ideal word count that would apply to all the orders you place. Just a few elements to consider are the content genre, complexity of the topic, and the channel for publication. Remember to allow for a large enough word count so the author may incorporate all the information that would make your content interesting and enjoyable to read. However, do not request unnecessarily long content as this can have a negative impact on the quality.
  • Genre: Describe the type of content you require. For example, is it a product description or a blog post?
  • Format: Describe exactly how you envision your content. It should be structured, divided into appropriate paragraphs, and easy to read. Also, if you’d like the author to include an introduction, bulleted list, HTML or subheadings, make sure to mention it.

Voice, Style and Tone

  • Preferred linguistic style Your preferred voice, style and tone may depend on your target audience. You may need a more professional and sophisticated tone for your text, or you may be looking for a more relaxed, colloquial language that would be a better match for your intended readers. Finally, decide whether the readers should be addressed directly or not at all.


  • Target audience: Who are you trying to reach? Is the content meant for laymen or experts, children or adults, men or women, singles or couples?
  • Description of content: Which aspects of your topic do you want to focus on or highlight? What is the purpose of the content? Should the text offer advice, provide instructions, entertain or inspire your audience? To make this clearer, inform the author of where you plan to publish the content. It is also helpful to ask questions in the order briefing that the author will have to answer in the content. For example, “What are the advantages and disadvantages of the product?” Lastly, include what you don’t want mentioned, such as competitors, sensitive topics, or a sale or offer that has already been described in detail elsewhere on your website.
  • SEO Requirements: Textbroker provides you with the opportunity to optimize your content for search engines. With these options, you can instruct content writers to include specific keywords and outline how often they should appear in the text. You can also decide whether the keywords may be modified to allow for natural flow within the content.

Order Briefing Format

  • Clear and articulate language: Be sure that your brief is written as clearly and unambiguously as possible. Separate your requests into sections with headers to make it easy for authors to review the information. Providing precise guidelines assists authors in creating high-quality content that will meet your needs.
  • Short and concise: Despite the abundance of information, keep the author brief as short as possible. An order description that’s longer than the text itself may be intimidating for authors It can also lead to important elements of the brief being overlooked. It’s your job to decide what is absolutely necessary for the author to know and what is not.

Watch This Brief Client Ordering Tutorial

Textbroker Client Ordering Tutorial Video

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